Posts Tagged ‘JAL’

JAL builds a social media campaign, one block at a time

Wednesday, May 9th, 2012

Play with blocks and possiby win a round trip from Tokyo to Boston

To celebrate its new route from Tokyo to Boston, JAL has launched a nifty social media campaign called “JAL Social Block Art.” Also available in English for U.S. residents, those taking part get the chance to win air miles, special key holders and even a pair of tickets between Tokyo and Boston. Only users who register via Facebook or Twitter can qualify to win prizes, potentially making it a great viral campaign.

Once signed in, you’re presented with 3-D blocks to play with; competitors can add colors and remove or add mini blocks. If you hit on the correct combination of blocks, you’re automatically entered into two lotteries. The first lets you know immediately if you’ve won a key holder or air miles. The second is for round trip flights and is drawn at a later date.

10→1 design Works, the firm behind the sites, was also responsible for the award-winning Uniqlo Lucky Line website, which also used social media to allow customers to virtually stand in line at new Uniqlo stores in Tokyo and Taipei for a chance to win prizes.

On March 28, the day the campaign launched, 160,000 blocks were made. However, the Twitter feed suggests that the majority of entrants are Japanese. Granted, the default language of teh site is Japanese and the English button is a little hard to spot.  English-language promotion of the site has also been scant. With foreign tourism still flagging after the quake, you’d think JAL would be making a bit more noise.

Uniforms flying economy class

Friday, June 17th, 2011

The news that the uniform for budget airline Peach will be trousers for both women and men must have struck fear into the hearts of uniform fetishists and aficionados across Japan. While stewardess uniforms continue to play a big role in the realm of fantasy, the era of daring designs could be said to be in decline.

For our money the heyday of the flight attendant uniform was in the ’60s and ’70s when hemlines were high and designs were wild. Check out these galleries of ANA and JAL uniforms to see what we mean.  Those companies’ current designs now reflect little of their former pizzazz. The only real flair on either of these outfits is the rather ridiculous bow that staff wear around their necks, while the rest consists of a figure-hugging, but ultimately rather frumpy, dark ladies’ business suit. Perhaps it’s no coincidence that the “Illustrated Book of Stewardess Uniforms,” showing airline hostess uniforms from around the world, is now out of print.

Despite the frumpy designs, fetishists are still hot for these uniforms as evinced when JAL declared bankruptcy last year and news outlets reported that uniforms were being sold on the black market to sex clubs, such as Osaka’s Air Touch, at high prices. Not wanting to sully the reputation of their uniform, JAL tried their best to prevent them from reaching such establishments.

Books aimed at the “air hostess” fetish (often incorporating the elevator girl uniform fetish) are popular, but the  sexed-up uniforms they feature are strictly fictional. Fictional too are the uniforms worn by pop princesses Perfume in the ad campaign they did for Pino ice cream a couple of years ago.

Maybe Peach is flying in the right direction, but fans of retro chic are most likely hoping that Japan’s airlines will follow the lead of  Korean Air, who once employed Italian designer Gianfranco Ferre to create this spiffy number, which has an incredible sky blue scarf that resembles a plane’s propeller.

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