After one of the hottest summers on record, Japan appears to be coming under the cooling influence of the frozen north, style-wise that is. Nordic fashions in in. Fashion magazines Non-no and Betty are both dictating that fur is the hot item this season (quite literally on sunnier autumn days, when the temperature still hovers over 20 degrees Celsius) and stores are now well stocked with fluffy garments for girls who want to embrace Scandinavian chic.
The trend combines Nordic-patterned knit dresses with furry waistcoats, fur boots and fur earmuffs or headbands. The emphasis in on creating a cute, fluffy, girly look that will have you looking as much at home in the fashionable streets of Shibuya as on a sled in a frozen wasteland.
There’s also now an economical route to the fluffy boot trend. While many stores are selling fur-topped or fully furry boots, sock shops are also stocking fur legwarmers that can give last season’s boots the furry look for a fraction of the cost. We’ve also spotted special fur stocking tops for a raunchier take on the trend.
If you’re looking to accessorize further, then why not invest in one of NTT DoCoMo’s Marimekko phones? The Finnish brand is very hot right now so if you can’t stretch to a phone, a snazzy Marimekko bag will do just as well.
Once you’ve got the Nordic look sorted, where oh where can you go to show off your Scandinavian style? What about the Finland Cafe, which opened up in Daikanyama in July? During October pottery and fashion designers will be exhibiting their work at the cafe. You can also get a further icy blast of cool Scandinavian design by attending the Hirameki Design x Finland exhibition, which will be held Oct. 29 -Nov. 7 at the Living Design Center Ozone.
So what are you waiting for? Pull on your furry boots, harness the huskies, down a shot of vodka and set your style compass to north.