Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. Plus, who knows, you might just be one of the really lucky ones:
Apple storeの福袋lucky bag!約24時間前くらいに並んで前から4番目を確保してたおかげでMacBook Airが当たりました！ 札幌は吹雪だったのでずっと外で待つのは辛すぎたけど楽しかった！とりあえず休みます！笑 pic.twitter.com/hXG5jgFpHd
— うっちー (@pqwpqwpqw) January 2, 2014
Translation: My Apple Store lucky bag! Thanks to being the fourth person in line about 24 hours ahead of time, I got a MacBook Air! It was a blizzard in Sapporo, so it was really rough to wait outside all that time, but I had fun! Anyhow, now I’m gonna rest! lol
Let’s see what other Twitter users’ lucky bag experiences were like…
— せらぽ、 (@o_Se_rA_o) January 4, 2014
My best friend said she bought a certain brand’s lucky bag and a mop was inside. I had her bring it over today and omg I laughed so hard lololol [...]
— みきゃヽ(・∀・)ﾉ (@1214Tf) January 2, 2014
I bought a natural gems lucky bag thinking a phone strap or something would be inside and it was an uncut amethyst lol
The MisuDo [Mister Donut] lucky bag is a super good deal!
For ¥1,050 you get ten donuts plus a blanket, a calendar and a little bag.
チェキの福袋発見して、開けたらこんなに入ってた♡ 狼の被り物可愛すぎてやばいのです♡ こんどこれかぶってセルカとりますね（＾ω＾） pic.twitter.com/KhGIywcj3S
— た ん た ん (@oluchanluvyuu) January 3, 2014
I found a Polaroid lucky bag and when I opened it, all this stuff was inside! The wolf cover is just too cute!
I’ll put it on and take a selfie later!
— あやや(;ω;`)♡ (@ayayabba) January 2, 2014
When I opened my accessory lucky bag (¥1,500) from Urban Research, this much stuff was inside! My cousin and I laughed so hard lololol
One person got a luckier bag than they imagined:
I got a backpack as a present! It was expensive so I have to take good care of it. When I opened it, something was inside! lolol I was so surprised! lolol I didn’t realize it was a lucky bag lol
Some people did not feel quite as lucky:
楽しみにしてた福袋‥ 開けたらうん‥って感じ‥ 福袋毎年失敗する笑 pic.twitter.com/vwdCjqDyyb
— ももじりか。 (@ExluvRika) January 2, 2014
I was looking forward to this lucky bag…
But when I opened it, I was just kinda like, “Oh…”
Every year I fail at lucky bags lol
— てらさわ (@merodia_) January 4, 2014
Omg lol. I opened my lucky bag and this thing came out! lolol
@pepep0i: I opened my lucky bag and clothes exactly like the ones I bought a few weeks ago were in it. Urgh.
開けたらスタジャン入ってたよ 左が福袋、右が持ってたの カオスwww pic.twitter.com/8iMchhn6OI
— タカナリ (@REVERSI_akat) January 4, 2014
When I opened it, there was a varsity jacket inside!
The left is from the lucky bag, on the right is what I had already. Chaos! lol
@_kasiwagi: I opened my lucky bag and it was clothes that I would usually think, “Ah, too cute! I can’t buy this!” So yeah, that’s what happened. I guess… I have no choice but to wear them?
@krclock0: When I opened my lucky bag, a dress like a witch would wear came out! My parents seem embarrassed for me, what should I do?!
— ✯しョうへい✯ (@syo0010) January 2, 2014
Got a kick out of my CAP lucky bag. I don’t want any of these lol
(He admitted that Donald Duck was cute, but precisely too cute for him to wear.)
Maybe it’s better to keep things simple?
@gyouzaumami: Oh, I forgot I bought a drink lucky bag from the supermarket! When I opened it there were: six Kirin beers, Milo (cocoa), corn potage, six 350ml bottles of CC Lemon.
Negative thinking won’t get you anywhere in the lucky bag challenge.
@tomohikoo: I’ve never bought a lucky bag. It seems like I’d open it and a paper that says, “You lose” would be inside. Well, there probably aren’t any like that, but…
Some offered lucky bag wisdom:
@mushhh_01: Once you open a lucky bag, it’s no good. Enjoying that excitement before you open it is what a lucky bag is all about.
And what can you do if you’re sick of being disappointed by unlucky lucky bags?
@RE:UdON: I made my own lucky bag and when I opened it, it was all great stuff.
(Photo: KYODO – Shoppers inspect lucky bags at the Nihonbashi Mitsukoshi department store on the morning of Jan. 2.)