Posts Tagged ‘fukubukuro’

Feelin’ lucky? The highs and lows of ‘fukubukuro’

Wednesday, January 8th, 2014

Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. Plus, who knows, you might just be one of the really lucky ones:

https://twitter.com/pqwpqwpqw/status/418576520794218496

Translation: My Apple Store lucky bag! Thanks to being the fourth person in line about 24 hours ahead of time, I got a MacBook Air! It was a blizzard in Sapporo, so it was really rough to wait outside all that time, but I had fun! Anyhow, now I’m gonna rest! lol

Let’s see what other Twitter users’ lucky bag experiences were like…

My best friend said she bought a certain brand’s lucky bag and a mop was inside. I had her bring it over today and omg I laughed so hard lololol […]

I bought a natural gems lucky bag thinking a phone strap or something would be inside and it was an uncut amethyst lol

Lucky bags give away secrets before purchase

Saturday, January 8th, 2011

Wild scenes were witnessed in Shibuya’s 109 on Jan. 2 as the scramble for fukubukuro (lucky draw bags”) got underway. The store opened its doors at 6:45 a.m., to let in long lines of teen shoppers, some of whom had been queuing since midnight to get their hands on a bag of unknown goodies from their favorite brand. Once inside, according to Shibuya Keizai Shimbun, staff struggled to maintain order as the teen hordes waged war to snap up bargain bags.

Taking a gamble on a fukubukuko (Janne Moren photo)

Uptown in Ginza, things were, of course, a little more refined, but competition for some of the choicest department store fukubukuro was fierce. According to Yomiuri Online, hot items like Printemp’s Jyoshi Kai (women’s meet up) bag, sold out in the first day they went on sale.

Swift sales of fukubukuro, coupled with healthy sales figures for the first day’s trading for Tokyo’s department stores, have been taken as good indications that the Japanese economy is recovering. The newly refurbished Mitsukoshi Ginza, which was reopened in September, last year reported an increase in sales of 40 percent for the same day last year. Part of the draw for customers was the lucky bags that stores claim contain items exceeding the bag’s retail price.

These days, fukubukuro buying is a more transparent process. There’s a tendency now to advertise what the bags will contain. What’s now left to chance is whether you happen to land a bag that contains a special extra item. The standard Jyoshi Kai bag, for instance, contained a fondue set and an apro,n among other pre-advertised contents. Three out of 20 bags, however, also contained a bottle of rose champagne. The bags cost ¥15,000 each.

The bags also reflected recent cultural trends. Jyoshi kai is a word to describe the growing trend among women to indulge in female-only activities, especially dinner dates. Mountain climbing was also a hit with young women this year and, appropriately, Seibu brought out the Yama Gaaru (Mountain Girl) fukubukuro. Aimed at beginner female mountain climbers, the bag, which cost ¥10,000, contains climbing gear from famous alpine brands. Out of  10 available in the store three contained tickets for a prize draw giving the holder a chance to win a domestic holiday.

Another trend in fukubukuro is the “experience lucky bag.” Those who pre-order a bag before the New Year are buying into a once-in-a-lifetime experience. Mitsukoshi department store came up with this concept in 2008 and the idea has really caught on. This year one of the most sought-after experience fukubukuro was Tobu department store’s Sky Tree Tower Trip. The lucky few would get to visit the construction site, take photos and get their mitts on some special souvenirs, all for just ¥2,010.

Perhaps one of the weirder experience bags was the mother/daughter department store experience. Those who bought this bag for ¥2,100 will be able to dress up in a shocking pink Seibu department store uniform and then enjoy the experience of manning the store’s reception desk, working in the elevator and making in store announcements. That’s right, Mom. You can set the bar high for your little girl’s future career prospects!

Fukubukuro photo by Janne Moren

Fukubukoro hunting tamed by the Internet

Friday, January 8th, 2010

Fukubukuro on sale outside a pharmacy

Fukubukuro on sale outside a pharmacy

The start of January ushers in the season of fukubukuro madness. A fukubukuro is a sealed paper bag that contains heavily discounted items that are, depending on your perspective, either exciting and exclusive goodies or junk the store wants to get rid of. Traditionally when the fukubukuro are released pandemonium ensues and normally polite Japanese shoppers lose all decorum in their scramble to get their mitts on the limited stock of bags. So in order to avert these ugly scenes, department stores have begun selling fukubukuro over the Internet, which makes sense if you’re buying blind. Applicants are entered into a lottery which is a lot fairer than the law of the jungle that reigns on the shop floor.

According to Time Out Tokyo, some stores embraced the konkatsu (marriage hunting) trend by tailoring their bags to help women find their perfect mate. Ginza Mitsukoshi were selling konkatsu bags for women at ¥21,000 that contained a swanky outfit and coupons for etiquette lessons. Printemps Ginza had a funnier take on the konkatsu theme, by making two separate konkatsu bags: one for women who want to catch that elusive creature, the herbivorous man (shoushoku-kei) and one for women aiming at a “nikushoku-kei” (carnivorous man). The first contains cooking utensils for making salads and the second for making meat dishes, these bags were priced from ¥3,100 to ¥10,500.

Continue reading about fukubukuro →

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.