Frisk is taking the phrase “like a breath of fresh air” quite seriously — or rather not seriously at all.
The breath-mints brand’s latest online campaign involves a lottery to win a grand prize of seven bottles filled to their brim with exotic air (or, if you’re a cynic, seven completely empty bottles).
The Frisk Select World Fresh Air Collection campaign is promoting the introduction of the brand’s newest flavor — Fresh Herb Mint — as well as the return of Frisk Spearmint. And, doing what must be one of the most enviable jobs, one Frisk employee is being sent to seven scenic destinations across the world, just to pump air into glass bottles.
So far he’s been to Waipio Valley in Hawaii to collect air of a “mysterious atmosphere.” You can watch a rather exhilarating video of the process.
Yes, who wouldn’t want this man’s job? He’s being jetted around the world to simply don a lab coat and white gloves, and then stick an air-compressor tube into a bottle for 15 seconds.
His next destination will be Canada’s glacial Moraine Lake for some “romantic” air, which will be followed by South America’s Iguazu falls (healing air), England’s Oxford (intelligent air), Matterhorn of the Northern Alps (freezing air), Tanzania’s Kilimanjaro (wild air) and finally Tasmania (beautiful air).
To prove that the air really has been obtained and make anyone with a desk job feel completely inferior, sad and jealous, a video of the air-collection at each destination will be uploaded onto the campaign site.
The Frisk Select World Fresh Air Collection is being described as a gift for people suffering the daily stress of modern life. Quite how it will help, though, is unclear. Perhaps it’s just a case of positive thinking: The bottles are NOT empty, they are full!
Five sets of bottles can be won, as well as 50 original Frisk gift boxes. To enter the lottery, you just fill out the form here. And do it before 11:59 p.m. on Oct. 31, when the opportunity to win will vanish . . . into thin air.