Posts Tagged ‘free’

Hot-looking guys for free

Friday, August 19th, 2011

Take me, I'm free! BACS magazine is filled with gorgeous young ikemen

Picking up up hot-looking guys at your local convenience store just got a whole lot easier. BACS is a free magazine aimed at ikemen (cool, good-looking guys) in their teens and twenties. Launched last month, the magazine advises aspiring ikemen on how to do their hair and makeup (and, yes, we know some of you will think this deeply wrong).

The cosmetics market for men in Japan is expanding and magazines like BACS are really going to help drive that growth. According to Yahoo News, the first month’s issue includes an interview with a makeup artist, a feature on how to create ikemen hairstyles and a women’s discussion on the topic of ikemen.

Part of BACS’ agenda is to recruit and foster new ikemen talent and its website features a section for aspiring ikemen idols to apply to become models. The chief editor emphasizes in Yahoo News that they’ll be supporting and scouting Japanese ikemen talent, so that Japanese talent doesn’t lose out to Korean stars.

The cover star of the first issue of BACS is Hamao Kyousuke, an actor who’s appeared in the stage version of “The Prince of Tennis” and the movie “Takumi Kun Series.” As “Takumi Kun Series” is based on a Boys Love novel that features passionate relationships between a number of sexy young boys at a high school, we’re thinking that BACS might just also be aimed at women too.

The fact that BACS is also behind the Mune Kyon Tokei (chest-tightnening clock) site gives further credence to this theory. A spin on the hugely popular Bijin Tokei, in which hot women pose with a chalkboard that tells the time, Mune Kyon Tokei is, well, the same thing, only with hot guys. Visitors to Mune Kyon Tokei can vote on whether they find particular guys hot or not and then view the top-rated guys.

Come all ye hoarders and swappers

Thursday, February 24th, 2011

Brother, can you spare some shoes? Japanese men are being encouraged to swap their shoes via a new online service called 4 Jigen (Dimension) Closet, which launched this month. To register, men simply upload information about a pair of shoes they’re willing to loan out and once that’s done, they can borrow a “new” pair of shoes from an online collection of secondhand shoes for a small fee. The fee, which usually comes to around ¥525, covers a cleaning service and postage.

Before you borrow some shoes, simply register a pair of your own

For those who like to keep in step with the latest styles, the concept definitely has an upside: Puma, Lanvin and YSL are just some of the brand names already available. And if you’re worried about using other people’s whiffy shoes, be assured that the cleaning process is pretty thorough: The company behind the scheme, 1K, sticks the shoes in a washing machine, scrub ’em with a toothbrush, buff them and deodorize them before finally putting in new insoles.

According to Fashion Snap, the idea was the winner of a competition sponsored by Skylight Consulting which is aimed at encouraging the start-ups of twentysomethings. If it’s successful, 1K  intends to expand the service to include other clothing items. But will today’s fastidious male be willing to swap shoes with a complete stranger?

One good indication for the future fortunes of 4 Jigen Closet is that the economic downturn seems to have made the Japanese less squeamish about buying secondhand clothing. A recent article in The Japan Times reported that secondhand book store Book Off are now expanding into the clothes market and sales of secondhand apparel on online store Rakuten are taking off.

The concept of getting something for next to nothing is also at work on Livlis, a site on which you can acquire other stuff for free (if you’re willing to pay delivery charge at the other end). A beta version of the Twitter-powered site went live in December last year. Originally set up for residents of Kawasaki City last year, the site now offers its services nationwide. At post time, electronic gadgets, video games, textbooks and an Ikea desk were among the items on offer. If you have clutter, it certainly beats paying the haikibutsu shori guys. Be warned that people also tweet stuff they want to sell on the site, so make sure the item you’re after is flagged 無料 (free) before you send off a message.

Free lunch? Coming right up

Thursday, September 30th, 2010


Dashi for the taking

Who says there’s no such thing as a free lunch?

Dashi Cafe will open in Yurakucho on Oct. 1 serving free miso soup and onigiri. What’s the catch? Nothing, as far as we can tell, except maybe a little MSG. The place is sponsored by spice manufacturer Ajinomoto, whose flagship product is the flavor enhancer (and Japanese kitchen staple) MSG. They say they are working in cooperation with agricultural and fishing associations to assure high-quality domestic ingredients. The cafe is intended  to create a relaxing environment where women can enjoy all-you-can-eat helpings of miso soup and Japanese broth (rice balls are one to a customer) and relax a bit during the work day.

Tokyo Walker reported that the purpose of Dashi Cafe is to rekindle Japanese women’s interest in cooking these traditional foods. To that end, it will be women-only during hours when nearby office workers might sneak out for a quick bowl of soup, between 10 a.m. to 3 p.m., and then open to all until from 3 until it closes at 7 p.m.

This is one in a series of unconventional projects by Ajinomoto designed to get women excited about cooking. You’ll recall their gyaru cooking keitai site for making cooking cuter and more fun.

This isn’t the first free cafe that’s popped up in the Ginza area. Harimaya Station opened about a year ago as a free cafe that showcased the company’s rice crackers. Shoppers could have a cup of tea or coffee and try one of each of several varieties of crackers for free, but it has since started charging ¥200 per drink. So if soup is your thing, check out Dashi Cafe before they change their minds.


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