Posts Tagged ‘fan’

Big (only) in Japan? Free fans

Friday, July 16th, 2010

Fans are commonly given out for free during the summer in Japan

Fans are commonly given out for free during the summer in Japan

If you’re suffering from the heat while out and about in the muggy urban streets of Japan this summer the good news is there’s a free way to cool down. During the summer months many companies give out free uchiwa (handheld fans) to heat-frazzled pedestrians and by doing so are able to create a feeling of goodwill and generate plenty of free advertising – free uchiwa are typically emblazoned with the logo of the company in question. It’s also possible to pick up free commemorative uchiwa at certain events (the uchiwa pictured above right was given out at last year’s sumo tournament in Ryogoku).

Uchiwa, which originally came to Japan from China,  is made by splitting the top half of a bamboo stalk. The splinters are then splayed out to create a frame for the paper that is then pasted on top. These days frames are typically made from plastic though there are still shops where you can buy the genuine article.

Uchiwa are particularly prominent if you visit local festivals where dashing men and graceful women in yukata typically carry around an uchiwa to keep cool. While many use freebie uchiwa, there are also plenty of people who have rather more stylish store bought versions. Unless you’re buying a bamboo uchiwa, store bought ones are very reasonable and even the ¥100 store stock a nice selection of traditional and modern prints. Click here for a gallery of uchiwa.

This best uchiwa freebie this summer has got to be those given out by summer popsicle brand Gari Gari Kun. These special uchiwa have QR code printed on them that allows you to register via your cell phone for a chance to get free Gari Gari Kun items. Only 500,000 fans are available and it’s reported by J-Cast that they’ll be giving 30,000 out around Shibuya Station on July 24. Grab yourself a free fan while you can.

RSS

Recent Posts

  • Marketers capitalize on university entrance exam time

    This week there is something weighing heavy on the minds of many students who’d like to advance to college: the National Center Test for University Admissions. It’s being held Jan. 18-19. Those with their heart set on a particular school who don’t get a good enough score may choose to spend a year, or in [...]

  • Pulsations 1.13.14

    The first batch of Pulsations in 2014 features a twist on chopstick design, a spectacular holiday illumination in Osaka and more.

  • Feelin’ lucky? The highs and lows of ‘fukubukuro’

    Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. [...]

  • Pulsations (12.6.13)

    This collection of Pulsations brings holiday cheer in bento form, a must-see project for font-lovers, a solo stop-motion animation effort and more!

  • Joysound’s top 10 karaoke songs of 2013

    Joysound karaoke announced their top songs of 2013! However, just because they’re popular does not mean they came out this year . . .

  • Tokyo Eggs Benedict Bingo

    Eggs Benedict with awesome bacon, with a near lack of eggs, with raw tuna! Wait, raw tuna?! We sample a handful of Tokyo’s Hollandaise sauces.

  • Pulsations (11.19.13)

    Fashion, art and snacktime collide in this collection of Pulsations! Plus: Doraemon makes his 3D film debut!

  • J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

    Bookseller Tsutaya moves into the lifestyle business and gives consumer more ways to use T-points.

  • Autumn crop of pumpkin, purple potato and pear products

    The change of season prompts a change of snack flavorings – great for those with a pumpkin craving.

  • Tokyo Designers Week 2013

    This year’s Tokyo Designers Week gets its creative juices flowing with more markets, music and a festival vibe.

Our Users Say

  • More Than Red: Great photos. Thank you for sharing.
  • kenji: A-M-A-Z-I-N-G!!!!!
  • John Moore: I believed that blue, green, purple and black were inherently boy colors, while red, orange, yellow and...
  • deepak kumar: It is commom nature of guman being to play safe.
  • Janel: Not sure I could do the avocado before I read this. But it doesn’t really look too good on that burger!
Japan Times RSS Feed

RECENT JAPAN TIMES HEADLINES

  • No items