Posts Tagged ‘ekiben’

Going choo choo for Japanese railways

Tuesday, February 1st, 2011

The numbers of railway enthusiasts in Japan are increasing. According to NHK journalist Takeshige Morimoto, there are now over 2 million train fans in Japan today. Their numbers are not just limited to geeky trainspotters (tori tetsu), tetsu (rail) fans include: people who enjoy taking trips on Japans various local lines (nori tetsu), mothers who’ve caught the bug from their kids (mama tetsu) and more recently young women (tetsu chan).

The railboom trend was the subject of Morimoto’s “Railway Boom Spans Generations” program which was aired on 20 Jan. Morimoto, who presented the show, believes that in a digital world where people are feeling more and more disengaged from one another, railways provide a sense of connection to other humans.

Businesses are clearly picking up on this new wave of enthusiasm for railways. According to Nikkei Trendy, from October to December 2010, four new rail-themed stores opened up in Tokyo Station. Nippon Shokudo is our favorite: Modeled on the Cassiopea (Japan’s equivalent of the Orient express, which runs overnight from Ueno to Sapporo), the restaurant is a super-swanky replica of the train’s original dining car.

Packed lunch boxes that are sold at trains stations (ekiben) are also experiencing a surge in popularity. The varieties available have been proliferating, according to Yomiuri Online, and special care is given to utilizing local ingredients that will reflect the area where it was bought. A nationwide ekiben competition just got underway at Osaka’s Hanshin department store. On until the Feb. 1, 260 different packed lunches will be competing for the crown of Japan’s best ekiben. Due to a marketing collaboration with the manga “Ekiben Hitori Tabi” (Solo Packed Lunch Journey), this year’s competition is expected to be even more popular than previous years. The manga is the story of one man who tours the country trying out ekiben in his quest to discover the secret of making delicious ekiben.

The railway boom is also reverberating in the movie industry. In May last year a movie titled “Railways” was released. It’s the story of a 49-year-old elite businessman who quits his job when his mother becomes ill and his colleague dies. The lead, played by Kiichi Nakai, goes back to his hometown and finds solace and redemption by becoming a train driver.

If you want to see just how passionate Japan’s railroad fans get, check out the video of a hardcore tetsu mama above.

RSS

Recent Posts

  • Marketers capitalize on university entrance exam time

    This week there is something weighing heavy on the minds of many students who’d like to advance to college: the National Center Test for University Admissions. It’s being held Jan. 18-19. Those with their heart set on a particular school who don’t get a good enough score may choose to spend a year, or in [...]

  • Pulsations 1.13.14

    The first batch of Pulsations in 2014 features a twist on chopstick design, a spectacular holiday illumination in Osaka and more.

  • Feelin’ lucky? The highs and lows of ‘fukubukuro’

    Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. [...]

  • Pulsations (12.6.13)

    This collection of Pulsations brings holiday cheer in bento form, a must-see project for font-lovers, a solo stop-motion animation effort and more!

  • Joysound’s top 10 karaoke songs of 2013

    Joysound karaoke announced their top songs of 2013! However, just because they’re popular does not mean they came out this year . . .

  • Tokyo Eggs Benedict Bingo

    Eggs Benedict with awesome bacon, with a near lack of eggs, with raw tuna! Wait, raw tuna?! We sample a handful of Tokyo’s Hollandaise sauces.

  • Pulsations (11.19.13)

    Fashion, art and snacktime collide in this collection of Pulsations! Plus: Doraemon makes his 3D film debut!

  • J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

    Bookseller Tsutaya moves into the lifestyle business and gives consumer more ways to use T-points.

  • Autumn crop of pumpkin, purple potato and pear products

    The change of season prompts a change of snack flavorings – great for those with a pumpkin craving.

  • Tokyo Designers Week 2013

    This year’s Tokyo Designers Week gets its creative juices flowing with more markets, music and a festival vibe.

Our Users Say

  • More Than Red: Great photos. Thank you for sharing.
  • kenji: A-M-A-Z-I-N-G!!!!!
  • John Moore: I believed that blue, green, purple and black were inherently boy colors, while red, orange, yellow and...
  • deepak kumar: It is commom nature of guman being to play safe.
  • Janel: Not sure I could do the avocado before I read this. But it doesn’t really look too good on that burger!
Japan Times RSS Feed

RECENT JAPAN TIMES HEADLINES

  • No items