Posts Tagged ‘department stores’

A win-win for Nadeshiko and Japan’s merchants

Friday, July 22nd, 2011

Takashimaya's Nadeshiko commemorative dessert

As Japan welcomes back its women’s soccer team from their world cup triumph, Nadeshiko fever grips the nation. While the team’s victory is sure to spur women’s interest in soccer, it has also inspired the nation’s merchants. From sushi restaurants to department stores, special celebratory offers are the order of the day.

Sponichi Annex reports that Nadeshiko Sushi in Akihabara (which existed long before the women’s team was dubbed Nadeshiko) has been supporting the women’s team since it began kicking butt around the middle of the tournament. While the team battled it out on the field, the staff of the restaurant proudly wore its colors and when they won, the sushiya celebrated by dropping their ¥980 set meals to ¥700. In nearby Kanda, Izakaya Nadeshiko also discounted its sashimi set from ¥1,200 to ¥600. The izakaya naturally benefited from its name, as it popped up in online searches for the women’s soccer team’s name.

Over in konbini land, Family Mart is selling commemorative goods and holding a special thanks sale in honor of the Nadeshiko team up until July 25. Customers who buy items such as beer get entered into a lottery to win prizes.

Takashimaya will be selling a range of commemorative items from July 23 in honor of the victory. The department store also got on the ball quickly and invented a new Nadeshiko commemorative dessert. The blue and green lemonade jelly confection, which has a cute white-chocolate soccer ball perched on top, is available at the store’s rooftop beer garden for ¥420.

Not surprisingly, publishers are seeing brisk sales with Nadeshiko-related content.  According to Sankei News, a book titled “Homare” by  team captain Homare Sawa was sold out by July 18 at Kinokuniya stores across the country. Book 1st also sold out of “Honmare” as well as “Nadeshiko Power” (a book by teammate Sasaki Norio) before the final. The company is now placing an order 10 times as big as the last order for fresh copies.

Because no one was expecting the ladies’ team to beat the odds and come out on top, manufacturers were caught unawares. So we’re betting there will be plenty more Nadeshiko-related tie-ups to come.


Recent Posts

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.

  • Pokemon ages ungracefully with middle-aged ‘Ojisan Monsters’

    “Ojimon” is a new mobile game where players can catch middle-aged pocket monsters and make them do their bidding.

  • The new face of Japanese beauty products

    A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun. Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to […]

  • Dominique Ansel caters to Tokyo’s (semi)sweet tooth with cronuts and s’more

    Long queues will mark the spot where Dominique Ansel wil be serving a vast array of creative desserts and, of course, his famed Cronut.

  • Load up YouTube because it’s morphin’ time!

    Summon your Megazord because the Power Rangers are heading to YouTube — and it’s all in Japanese. “Mighty Morphin’ Power Rangers” was a hit children’s show back in the ‘90s that featured campy acting, ridiculous monsters and possibly the best theme song of all time. It was actually based on the long-running “Super Sentai” TV […]