Posts Tagged ‘deodorant’

Today’s J-blip: gas-neutralizing underwear

Tuesday, November 13th, 2012

Smell? What smell?

Find yourself cutting the cheese in the office often? With Deoest, a line of deodorizing textiles manufactured by Japanese company Seiren, you no longer have to sit red-faced at your desk.

While odor-eliminating products such as T-shirts, socks and bedding have been available since 2008, the one that’s really been raising eyebrows is underwear that absorbs stink. Originally developed for people with irritable bowel problems by Professor Hiroki Ohge of Hiroshima University Hospital, the underwear has apparently found a market among ordinary businessmen. Ceramic material, which contains metal ions, is the key player in containing the odor. Deoest underwear retails at ¥3,200 for men and ¥2,980 for women and can be purchased from Inodore.

News of this product mushroomed on the web this week, thanks to RocketNews24‘s translation of Mainichi Online and a subsequent post on The Huffington Post, but is it truly BIG in JAPAN? Mainichi reported that sales of the whole 22-item deodorizing series has reached 30,000, but we’re skeptical whether its reached boom proportions. Still, as potential stocking stuffer for that special-smelling someone, this one could be a winner.

RSS

Recent Posts

  • 100 years of Japanese beauty in one minute

    Cut is setting its lens on Japan as it shows the dramatic changes Japanese women have gone through in the past century.

  • Studio Ghibli on a roll with licenses for new toys

    Nibariki has new wind-up toys inspired by Studio Ghibli’s “My Neighbor Totoro” and “Nausicaä of the Valley of the Wind.”

  • ‘Japan Sumo Cup’ is possibly the most Japanese thing ever

    In this rhythm game, players choose a real sumo player, ride an actual race horse and compete against characters from “Street Fighter.”

  • YouTubers in Japan with 100,000 fans and counting

    YouTube threw a big celebration for more than 20 YouTubers living in Japan who have over 100,000 subscribers.

  • Finding laughs in translations that have lost the plot

    The Orikaeshi Honyaku Dictionary site, which boasts the catchphrase “from Japanese to Japanese,” roughly translates as “Chinese whispers.”

  • Japan tricks out the Halloween treats

    Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are […]

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]