Posts Tagged ‘crowd-sourcing’

Today’s J-blip: Seiyu social TV commercial

Monday, August 27th, 2012

seiyu

The diver had a matchmaking party in a sumo ring?

The latest commercial from supermarket chain Seiyu has customers calling the shots. The marketing department supplied only the vaguest scenario, “something falls.” The rest of the who, what, where and when of  the “Seiyu Social CM” were put to an online poll. Participants choose the person and the location from a multiple choice list that brings to mind a Japan-specific version of who-dunnit board game Clue.

An Yahoo News article tried out some of the possible combinations from the choices given, including: “A female shell diver is at a ramen shop having an argument when her zipper falls.” Voters, however, were far more earnest in the message they sent the company. “Supermarket” got the most votes for the “where” and “prices” was one of the top choices for what they wanted to see fall.

With voting now over, the crowd-sourced commercial is set to air Sept. 15. (Spoiler alert: The winning scenario sees a psychic at the supermarket engaging in a suspicious transaction, when a mysterious lever falls.)

RSS

Recent Posts

  • Marketers capitalize on university entrance exam time

    This week there is something weighing heavy on the minds of many students who’d like to advance to college: the National Center Test for University Admissions. It’s being held Jan. 18-19. Those with their heart set on a particular school who don’t get a good enough score may choose to spend a year, or in […]

  • Pulsations 1.13.14

    The first batch of Pulsations in 2014 features a twist on chopstick design, a spectacular holiday illumination in Osaka and more.

  • Feelin’ lucky? The highs and lows of ‘fukubukuro’

    Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. […]

  • Pulsations (12.6.13)

    This collection of Pulsations brings holiday cheer in bento form, a must-see project for font-lovers, a solo stop-motion animation effort and more!

  • Joysound’s top 10 karaoke songs of 2013

    Joysound karaoke announced their top songs of 2013! However, just because they’re popular does not mean they came out this year . . .

  • Tokyo Eggs Benedict Bingo

    Eggs Benedict with awesome bacon, with a near lack of eggs, with raw tuna! Wait, raw tuna?! We sample a handful of Tokyo’s Hollandaise sauces.

  • Pulsations (11.19.13)

    Fashion, art and snacktime collide in this collection of Pulsations! Plus: Doraemon makes his 3D film debut!

  • J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

    Bookseller Tsutaya moves into the lifestyle business and gives consumer more ways to use T-points.

  • Autumn crop of pumpkin, purple potato and pear products

    The change of season prompts a change of snack flavorings – great for those with a pumpkin craving.

  • Tokyo Designers Week 2013

    This year’s Tokyo Designers Week gets its creative juices flowing with more markets, music and a festival vibe.