Posts Tagged ‘commercials’

The onsen odyssey of the Japanese snow monkey

Wednesday, March 30th, 2016

What would lure a monkey away from his kingdom in the snowcapped mountains and into the concrete jungle of Tokyo? A good soak, of course.

That’s the premise of new cinematic commercial from Mitsubishi Estate in which we see a monkey protagonist leaving the natural hot springs of the country with only his wash bucket in hand. He catches a ride on a train to eventually emerge in Japan’s capital and reach his final destination: Tokyo Station. After asking for directions, our hot spring hero finally arrives at Otemachi Onsen.

This wild macaque (called nihonzaru in Japanese) is one of the world-famous monkeys that are known to take dips in natural hot springs in Nagano Prefecture during the winter. The Jigokudani Monkey Park, located in Yamanouchi valley, has become a popular tourist spot where visitors can watch these snow monkeys bathe in peace and warmth.

If the new Tokyo onsen can drive this little guy in all the way from Nagano, then it must be good. The Otemachi Onsen isn’t any regular urban bathhouse — Mitsubishi Estate was actually able to tap into natural hot spring water right in the middle of the city on a plot of land meant to be a hotel and office complex.

The commercial’s scenario is very reminiscent of the classic 1980s Sony Walkman spot in which a monkey enjoys the sonic possibilities of the then “high-tech” cassette player. It seems that a monkey’s opinion is as good as anyone else’s. Seeing as 2016 is, according to the Chinese zodiac, the Year of the Monkey, the timing couldn’t be better.

Pulsations (11.30.12)

Friday, November 30th, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

  • They put it in their legs (from Amanda in Japan): This blogger discusses the misery some foreign women may face when shopping in this “thin is in” nation and the pervasive obsession with weight loss and beauty here. Safe to read with a snack in hand, for she ensures that you will go away with an extra dollop of self-worth.
  • What Happens After You Die in Japan? (from Tofugu): Everybody’s got to think about meeting with their maker some time. Find out how you’ll be dealt with upon death here and how the cellphone will be involved in the future of Japanese graves. What?
  • Why don’t Japanese Buddhist monks do alms rounds? (from Japan Explained): Why is Japanese toast so thick? Why do tengu have long noses? This site provides answers to questions you never even thought to ask — what are the random similarities between Japan and Turkey, anyway? We hope you’re not reading at work; once you start it’s hard to stop.
  • Driving in Japan: Does Cuteness Save Lives? (from Marshmallow Sensei): Do cartoon figures dispensing reminders about driving safety really do the job? Matt explains the main difference between Japanese safe-driving instruction and what he learned at home.

Visual Pulse

Highlights of Japanese TV commercials for weeks 46 and 47 of 2012, including this year’s Coca-Cola Santa. Check out other uploads on this YouTube channel if you’re in the mood for a Japanese TV commercial binge.

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