Posts Tagged ‘cola’

J-blip: Pepsi-flavored Cheetos

Friday, June 14th, 2013

A new snack about to hit convenience store shelves in Japan might possibly make waves, it could start a buzz, but it will definitely generate . . . fizz. FritoLay’s Shuwa Shuwa is, according to the promotional copy, “a snack that allows you to enjoy the fizziness of a carbonated drink via the pairing of long-seller Cheetos and Pepsi Cola seasoning.”

That’s right: Pepsi. Flavored. Cheetos. The PR claim is that the “refreshing tartness” combined with the bubbly sensation is the perfect taste for summer, but what did the office taste-testers think?

shuwa shuwa

Crunchy bubbles: Shuwa Shuwa

Reformed sugar-holic Mark: “The first crunch packed plenty of  joy and wonder, taking me back to the first time I had Pop Rocks, but by the third or fourth bite, the sugar rush was too much and they just ending up tasted like sickly sweet Cheetos. It was a bit like this.”

Mio, who has been known to hoard imported sweets:  “It smells like cola, tastes like cola and even fizzes like flat cola, but when it comes to texture it’s wrong in absolutely every single way. Oh and there’s this weird corn aftertaste. My verdict: It’s awesome . . . but then you could put fizzy powder on a dog biscuit and I’d probably have said the same thing.”

Shaun, an expert on flavor mechanics: “It tasted like corn chips with — you know cola gummies? They might be coated in kind of cola sugar? It tastes like corn chips coated in cola sugar. The cola flavor wasn’t inside the chips, but it was more like a dressing. It was really sweet, but that didn’t stop me.”

Mayumi, who probably is the only person in the office with fully functioning taste buds: “It was like I had chips and Pepsi at the same time. They were really fizzy though. They smelled sweet and didn’t taste like any chips I’ve had before.”

New kid on the block Eric: “My first taste was surprisingly Pepsi-like. It had that cola flavor and, even more noticeably, the bubbly fizz of a soft drink. After a bit of munching, however, the flavor turned much more corn-like. If I’m looking for refreshment on a hot summer day, I’d prefer an ice-cold soda pop to the chips. Besides, I’m a Coke fan.”

Note that these are not to be confused with China’s Pepsi chicken-flavored chips. No chicken in evidence here, just sweet, sparkling cola corn snacks.

Unfortunately, I was no longer in the office by the time these surfaced, so I’ll have to wait like the rest of Japan until July 1. After conquering convenience stores, Shuwa Shuwa will appear more widely starting July 15. Exchange a cool ¥125 for 414 calories of fizzy sugar high, and then you, too, can say, “Yes, they really do taste like Pepsi.”

Will summer colas quench thirst for new flavors?

Monday, May 23rd, 2011

Just the thing when you're parched?

When it comes to beverages, the Japanese tend to mix it up a bit and are always thirsty for new flavors and innovations. To quench that thirst, this month three new colas are being launched on the market, just in time for the summer months ahead. As this year is going to be a particularly hot one, with general aircon usage severely curtailed, here’s a quick round-up:

We’re betting this year that the front-runner is going to be Pepsi Dry. Following on from the hugely successful limited-edition novelty flavors of shiso, baobab, Mont Blanc and azuki, the gimmick this time is that the drink is not so sweet. Half as sweet as normal colas, the Suntory drink is designed to be refreshingly dry on a hot summer’s day. On sale from May 24, Pepsi Dry will cost ¥140.

Bridging the gap

Asahi have countered with a healthy cola, which contains vitamin C, vitamin B6 and caffeine. A crossbreed of energy drink and cola, Dodekamin Energy Cola is made to give you a jump start when your energy is flagging. It’s definitely going to appeal to sweaty salarymen battling with the heat under difficult conditions. Launched May 17, the drink costs ¥140 for a 500 ml pet bottle.

Our final cola is a limited edition number sold exclusively at Family Mart and AmPm. Definitely coming under the novelty cola category, Sakuranbo (Cherry) Cola, is unlike any cola we’ve seen before and its shocking pink color almost seems to disqualify the drink from the cola category. We’ve not tasted this particular concoction yet but Colawp.com remarks that it does have an intriguing sweet and sour flavor. The drink, manufactured by Suntory, went on sale on May 3 and costs ¥147.

 

 

 

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