Posts Tagged ‘cm’

Today’s J-blip: Seiyu social TV commercial

Monday, August 27th, 2012

seiyu

The diver had a matchmaking party in a sumo ring?

The latest commercial from supermarket chain Seiyu has customers calling the shots. The marketing department supplied only the vaguest scenario, “something falls.” The rest of the who, what, where and when of  the “Seiyu Social CM” were put to an online poll. Participants choose the person and the location from a multiple choice list that brings to mind a Japan-specific version of who-dunnit board game Clue.

An Yahoo News article tried out some of the possible combinations from the choices given, including: “A female shell diver is at a ramen shop having an argument when her zipper falls.” Voters, however, were far more earnest in the message they sent the company. “Supermarket” got the most votes for the “where” and “prices” was one of the top choices for what they wanted to see fall.

With voting now over, the crowd-sourced commercial is set to air Sept. 15. (Spoiler alert: The winning scenario sees a psychic at the supermarket engaging in a suspicious transaction, when a mysterious lever falls.)

Pulsations (06.23.12)

Saturday, June 23rd, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

  • How to Spend 3 Nights in Tokyo All Included on ¥10,000 ($US125) (from Tokyo Cheapo): While some tourists in Japan spend at least ¥10,000 a night for a hotel alone, others prefer to spend the same amount for their entire stay in Japan. Impossible? Well, these guys claim they have a plan for spending three days in Tokyo for just ¥10,000, everything included!
  • 1929 Japanese animation “Kobu tori” (from Japan Sugoi): Here is your chance to see the 1929 Japanese anime “Kobutori” by Chozo Aoji and Yasuji Murata. It is a 10-minute piece featuring two old men with large lumps, the “kobu” in the title, on their faces. They encounter similar situations, but one has a good temper while the other has an evil one.
  • Pots made from radioactive soil collected from within the Fukushima exclusion zone (from Spoon & Tamago): That’s the fascinating but radioactive idea Hilda Hellström had for her senior thesis show at the U.K.’s Royal College of Art. The project indeed is historical as the artifacts will always remind us of the most serious nuclear disaster in human history.
  • Lesbian invisibility in Japan (from Japan culture blog): Lesbianism is not as widely discussed as male homosexuality in Japan, where women are expected to be primarily good wives and wise mothers. Ramona Naicker explains how three decades ago, plenty of lesbian activist groups emerged seeking change but were forced to shut down due to lack of support.
  • Why Do Japanese People Wear Surgical Masks? (from Tofugu): I have been asked several times why so many Japanese people wear masks in public spaces. I did not know how to answer this question until I stumbled upon this post on Tofogu. Find out if you should be wearing one, too.

A former Australian rugby captain puts his unique skills to use on a rush-hour Tokyo train.

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