Posts Tagged ‘China’

Japan puts out a big welcome mat for wealthy Chinese tourists

Friday, December 9th, 2011

This month sees the launch of Japan Premium, a brand new free magazine targeting wealthy Chinese visitors. A collaborative project between KNT! travel agency and Kadokawa magazines, the publication is an attempt to tap into this desirable demographic by featuring stories on shopping and travel within Japan.

Japan Premium targets wealthy Chinese tourists

Glitzy and up-market, the first issue includes a feature on Tokyo Disneyland and shopping in Ginza. Editorial content and advertising is compiled in Japan, but the magazine itself is translated, printed and distributed in China. The first magazine of its kind, it’s yet another sign that Japanese businesses are beginning to actively target China’s new super rich citizens.

Recent years have seen upscale department stores throughout Tokyo begin to broadcast announcements in Chinese as well as in English and Japanese, and other service industries are now getting wise to the power of the yuan too. Take Mazda Car Rental, for instance, which announced this month that it’d just given its website a facelift which includes multilingual support for Chinese customers. The company stated that it took this move in the recognition of the increasing numbers of Chinese tourists.

According to Bloomberg, the numbers of foreign tourists in general dropped by 63 percent after the quake, but since then the numbers of Chinese visiting Japan have bounced back and even exceeded pre quake levels. Figures recorded by Japan National Tourism Organization show that compared to October last year, visitors from Hong Kong were up by 17 percent and those from Taiwan by 2.6 percent.

Though Western tourists are still hesitant to visit Japan due to a combination of fears about radiation and the high value off the yen, Chinese visitors have proved themselves resilient to these concerns. Bloomberg’s article suggests that visitors to Japan from China will continue to increase as the Chinese economy grows ever more powerful. In the face of these developments we expect to see a lot more Japanese companies who cater to wealthy clientele take measures to attract this rapidly growing demographic.

China: the next frontier for konbini

Friday, May 13th, 2011

A local 24-hour convenience store in the city of Shenyang, Liaoning Province.

Aiming to export Japanese convenience store culture, four big Japanese companies are laying plans for expansion into China. Seven Eleven, Lawson, Mini Stop and Family Mart are all intending to open more stores in the near future, going up against both domestic and other foreign competitors for a lucrative slice of China’s convenience store pie.

While China has its own convenience store chains, such as Kedi, which has over 700 outlets in Shanghai and other parts of China, there’s no particular chain dominating the market nationwide, leaving the field open for Japanese names, as well as Tesco and Wallmart (who operate under the name of Smart Choice, or Hui Xuan in Chinese), to take the lead. And it’s not just the big players who are competing; China also has an abundance of privately run local stores.

According to Nikkei Trendy, big convenience store chains in China have the image of being cheap and rather fashionable. In addition they stock foreign goods unavailable in locally run stores. Japanese convenience chains stock items like bento pack lunches and onigiri rice balls which are perceived by the Chinese public as being high-quality products. The Chinese media, who’ve been taking note of the convenience-store wars, have been impressed with the standard of service at Japanese convenience stores compared with that of locally run small businesses.

As in Japan, convenience stores don’t just limit themselves to selling everyday goods; it’s also now possible to pay utility bills and make purchases over the Internet using a Lakala terminal. These terminals are proving very popular, and there are now over 40,000 spread across 246 towns and cities in China. Having one of these terminals available in-store appears to be a key factor toward winning over the market in China.

Plans for expansion by Japanese firms are as follows: Lawson aims to have opened 10,000 stores by 2020;  Family Mart wants to increase the number of stores from the existing 400 stores into 4,500; Seven Eleven, who opened 100 stores in Beijing and Tianjin in 2010, wants to open 50 in Chengdu by the end of 2011; and Mini Stop is slated to 200 shops within five years.

One difficulty that Japanese businesses might encounter is anti-Japanese sentiment. At the end of 2010 when tensions were running high over the Senkaku Islands issue, Japanese retailers Ito Yokado and Isetan suffered damage at the hands of protesters. However, at present, the market looks set to expand throughout 2011.

Photo: Prince Roy

 

Pulsations (10.04.10)

Monday, October 4th, 2010

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

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