Twitter love is showing no signs of abating in Japan. It’s not just real live people “muttering” their 140-character thoughts, though. As much as a quarter of traffic on the microblogging site is thought to come from automated accounts, or “bots.” Japanese Twitter bots are slightly different than English-language bots. While many of the most popular bots in English do something – remind you of your to-do list, say, or help you calculate a tip – a large portion of the most popular bots in Japan spout quotes from celebrities and anime programs.
And while Japanese engineers are working hard to create real-world robots that will fool us into thinking they’re real, some of the artificial intelligence bots on Twitter have already succeeded. Last year, a Japanese blogger wrote about being surprised to discover that some of his Twitter friends were actually bots. There are scads of AI bots like Robot Secretary. Included in this group of advanced bots is the popular Shuumai, which ”learns” speech by reading what people write and then tries to regurgitate it appropriately.
According to a Goo ranking, the celebrity bot that people most want to follow is Matsuko Deluxe. There are at least three bots tweeting quotes by the zaftig cross-dressing TV personality and columnist, with a total of over 100,000 followers. The quotes are a bit barbed, whether they’re directed at other TV personalities (“The women on Nippon TV are mostly no good“), at him/herself (“I don’t even know if I’m funny“; “I think I should try a little harder“) or at no one in particular (“Basically, I don’t like you.”)
Two ranks down and a world away is Becky, a singer/comedian/actress who at one point in her career had officially (er, that’s “officially”) changed her name to include emoticons. Her smiling headshot, backed with Brady Bunch blue, replies to keywords, like “good night,” with upbeat messages peppered with music notes and stars. The person responsible for this bot is also the brains behind behind one that impersonates Softbank’s CEO Masayoshi Son.
Also in the top 10 are the famous words of Beat Takeshi (“I want skill more than money, sensibility more than power.”) and the Seattle Mariners Ichiro Suzuki (“What motivates me is that I like baseball.”)
The Peter Drucker bot translates the American management expert’s wisdom into Japanese tweets. A novel about a high school girls’ baseball team studying his techniques made him a buzzword in Japan this year, perhaps an unexpected posthumous honor.