Posts Tagged ‘Burger King’

Is Burger King’s ‘Flame Grilled’ fragrance a hoax in a bottle?

Friday, March 20th, 2015

Burger King Japan has developed quite the reputation for its imaginative gastronomic creations, including the black Kuro Burger released last year. However, the result of the fast food chain’s latest experiment isn’t exactly edible.

burger-king-perfume-bottle

Smell it your way

Starting in April, the company will launch a fragrance that will allow fast-food lovers to smell just like their beloved burgers.

The perfume, named “Flame Grilled,” will be sold for one day only and exclusively at Burger Kings in Japan. A free Whopper is included in the purchase (at the high price of ¥5,000), so now you can eat your meal and smell like one too.

The scent will be sold starting at precisely 10:30 a.m., just in time for an early lunch. As only a limited amount of bottles are being produced, Burger King fans will only be able to mist themselves with one bottle per customer.

Many media outlets say they smell a long-game April Fool’s joke, but we’re tempted to believe that their aim is true.

Burger King has even petitioned the Japanese government to make April 1 the unofficial “Whopper Day,” a move that suggests this may not all be pure mischief.

Still skeptical? This isn’t the first time Burger King has tried to appeal to a sense other than taste. In 2008 the chain released “Flame,” a cologne hooked as “the scent of seduction with a hint of flame-broiled meat.”

Take a look at its disturbing video as proof.

BK’s Kuro Burger to ignite new trend?

Thursday, September 27th, 2012

Burger King’s limited edition Kuro Burger

True to its name,  Burger King’s new Kuro Burger has a jet-black bun. The secret ingredient is a dash of bamboo charcoal that BK claims brings out the flame-grilled flavor of the beef. The ketchup is blackened with squid ink. But why? The company says its celebrating its fifth year in Japan with a burger that “defies common sense.” No comment. Aside from the inky ketchup, the burger is the same size and has the same toppings as a regular Whopper, and at ¥450, it costs only ¥30 more. The burgers will be on sale for a limited time starting Friday, Sept. 28.

Could bamboo ash become a trend in cuisine?  Chikutan Hime (Bamboo Charcoal Princess) webstore sells a range of black snacks, including peanuts, senbei rice crackers, and sweet fried karintou. If the hue fits, but you’re not keen on eating burnt wood, then you could get in line in Shibuya for a squid-ink baguette at upmarket French bakery Gontran Cherrier.

Burger franchises take a second go at success

Friday, October 21st, 2011

After an extended absence, Wendy's is scheduled to return to Japan in December.

It’s official, the square burger is back on the menu in Japan. Wendy’s Burgers, which withdrew from the Japanese market at the end of 2009, is now back, just two years later. Scheduled to open in December, the exact location of the first new store has not yet been announced, but Shibuya Keizai Shimbun has revealed that it will be somewhere in the fashionable Omotesando area.

The swanky location is probably a sign of things to come. When Wendy’s announced that they were planning to reopen earlier in the year, it was reported in the Independent newspaper that they “promised to add new products like premium sandwiches and hamburgers with gourmet toppings served in a ‘contemporary atmosphere.’ ”

Though Wendy’s control the external image of stores, the internal image is up to whoever is running the franchise in a particular country. From 1980 to 2009 that company was Zensho, but it appears that this company wasn’t forward-thinking enough to compete in the ever-evolving world of fast food in Japan. This time franchise will be managed by Higa Industries, the company who operate the hugely successful Domino’s Pizza chain in Japan.

Burger King, which also withdrew from the Japanese market (back in 2001), only to relaunch in 2007, seems now to have a firm grip on things and are staying up to speed with the changing market by luring customers with limited-edition burgers and promotional campaigns. In November, for instance, the company will be offering a 30-minute tabehodai (eat all you can) on Whoppers. From Nov. 1-15, if you order a L set whopper, it’s possible to get as many second helpings as you can eat within the allotted time by simply presenting your receipt and empty wrapper at the counter.

To relaunch Wendy’s, the company is now running a campaign to recruit a fresh face to represent the brand. Budding young stars can apply via Oricon Style. Applications will be accepted up until Oct 24. The winner will be named “Wendy-chan” and will travel the country for two months promoting the upgraded version of the fast-food chain.

Ready, set, EAT all you can in 15 minutes

Thursday, November 25th, 2010

How much food and booze gobble up and guzzle down in 15 minutes? This is the challenge presented to patrons at Viking Izakaya Odaidoko Sakeba, where they can eat and drink as much as they like for ¥375. Opened in Yokohama last month, the place is already fully booked at weekends with customers eager to wolf down as much food and drink as they can within the allotted time.

Eat and drink all you can, as fast as you can

Eat and drink all you can, as fast as you can

Viking is not a tall blond Norse marauder but a self-service buffet and this one offers items such as oden, nabe (hot pots) and salads, as well as beer, shochu and cocktails. Customers are not limited to sticking to the 15-minute rule, but simply pay for an extra 15 minutes once the time is up. The concept may well catch on.

This year has seen a cut-throat price war among izakaya looking to break even under poor economic conditions and all kinds of tricks are being implemented to attract customers. Earlier this year we wrote about the trend of izakaya offering free shochu to customers and one price establishments selling dishes and drinks for prices as low as ¥270.

The concept of tabe/nomihodai (all you can eat and drink) deals is not new, but the shorter time period is. Typically izakaya offer these deals for periods of 90 minutes to two hours, after which time the (typically wasted) group is kicked out. We suspect that allowing customers to stay for as long or short a time as they like could cause problems for staff.

Continue reading about tabehodai campaigns →

A mouthful of tech marketing

Monday, October 26th, 2009

It’s been an interesting few weeks for Japan’s tech watchers. First there was the CEATEC show, Twitter Japan launch and Engadget meet-up, and now the battle for operating system supremacy rages throughout Tokyo.

Windows 7 was rolled out last week, but had at least two PR blunders on national news. At the same time, hard-core geeks circulated a picture of Linus Torvalds, creator of the Linux operating system, in front of a Windows 7 promotional booth, the joke being Torvalds’ smile in the face of rival, Microsoft’s (alleged) attempt to mute coverage of a Linux conference happening that same day.

Continue reading about the OS wars →

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