Posts Tagged ‘blogs’

Japan by the numbers (06.25.13)

Tuesday, June 25th, 2013

Pulsations (04.13.12)

Friday, April 13th, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

  • Hashimoto Toru (from Ampotan): Toru Hashimoto, mayor of Osaka, is locked in a battle with the central government over nuclear power. This looong read —  in six parts — tracks the background and political ambitions of  Hashimoto and his party One Osaka.
  • The Ultimate Guide to Reading Food Labels in Japan (from Surviving in Japan): Japanese supermarkets can be a confusing place for the allergy-prone, calorie counters and anyone curious about what they put in their mouths. This detailed guide takes some of the mystery out of grocery shopping.
  • Japan, Land of the Rising Meth (from Tofugu): Crystal meth makes you less hungry and more productive (for a short while, anyway) … and —surprise, surprise — it was made in Japan. Tofugu looks at the history of the drug, from its invention and wide use among Japanese soldiers in World War II to its hallowed place in yakuza culture.
  • First Impressions — Polar Bear Cafe (from Isugoi): The young panda is forced to find work, but the polar bear would rather have a human working in his cafe. Confused? Who wouldn’t be .. but John Howard Marshall tries to figure out what on earth is going on in the popular animated sitcom “Polar Bear Cafe.”
  • YouTube Hanami Party 2012 (from Tokyo Jin): A frenzied look at the costumes, crowds, parties, lines, food, drinks and — oh yeah — flowers that made up a day of hanami in Tokyo’s Yoyogi park this past weekend. Kampai to that!
  • And while we’re on the topic … don’t miss The Japan Times’ sakura stories for one last stroll under the pink trees.

Charismatic shop assistants are back in style

Wednesday, December 1st, 2010

Shop assistant Ainyan updates her cell phone blog every day with exhaustive details about her diet, hair style, makeup and clothes. To the uninitiated, Ainyan’s blog, illustrated with blurry shots of her hugging friends in purikura photo booth or looking up cutely into the camera, looks amateurish, almost as if it were made for a limited audience of friends only. But Ainyan is somewhat of a celebrity in the world of keitai (cell-phone) blogging. Last week her blog was the No. 1 cell-phone blog on Crooz, a mobile blog portal aimed at young women, and next month her makeup secrets will be disclosed in a cosmetics magazine.

Ainyan' cell phone blog

Ainyan' cell phone blog

According to J-Cast, Ainyan’s popularity is an indication that the trend of kyarizuma teiin (charismatic shop assistant) is back. The trend first surfaced over a decade ago when attractive shop assistants in exclusive stores began to gain celebrity status. These new celebrities were often featured in fashion magazines, dishing out beauty and fashion advice. The trend resulted in customers visiting stores to get a glimpse of these retail idols and often sales of whatever outfit their icon was wearing at the time. It was great business for the stores and some clerks made names for themselves. According to Tokyo Kawaii, the success of charisma teiin Yoko Morimoto lead to a book and the launch of her own fashion brand.

This time, however, the trend is driven by cell-phone blogs, which are commute-friendly. The reason why girls are so interested in Ainyan’s blog, rather than those of her contemporaries, is that she works at the Wakatsuki Chinatsu concession in the teen paradise of Shibuya 109, which puts her at the pinnacle of gyaru style. She’s not the only one enjoying celebrity status, another 109 shop assistant called Morimayu, who again works in 109 (for TutuHA), is also highly regarded as a teen style icon and has appeared in fashion magazines such as Popteen.

The charm of the blogs for young girls is that they can relate on a personal level to both Morimayu and Ainyan. Morimayu has a rant about periods in one post while Ainyan discusses her body image issues with disarming frankness: “I think I’ve lost weight around my stomach and a little around my calves but my butt is still a problem!!!”

Both girls are working their newly found fame for all it’s worth, and it’s pretty obvious from reading the blogs that there’s some none-too-subtle product placement going on. Considering the fact that these girls work long hours for not a lot of pay, it’s hard to begrudge them for milking their new celebrity status to the fullest.

RSS

Recent Posts

  • Marketers capitalize on university entrance exam time

    This week there is something weighing heavy on the minds of many students who’d like to advance to college: the National Center Test for University Admissions. It’s being held Jan. 18-19. Those with their heart set on a particular school who don’t get a good enough score may choose to spend a year, or in [...]

  • Pulsations 1.13.14

    The first batch of Pulsations in 2014 features a twist on chopstick design, a spectacular holiday illumination in Osaka and more.

  • Feelin’ lucky? The highs and lows of ‘fukubukuro’

    Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. [...]

  • Pulsations (12.6.13)

    This collection of Pulsations brings holiday cheer in bento form, a must-see project for font-lovers, a solo stop-motion animation effort and more!

  • Joysound’s top 10 karaoke songs of 2013

    Joysound karaoke announced their top songs of 2013! However, just because they’re popular does not mean they came out this year . . .

  • Tokyo Eggs Benedict Bingo

    Eggs Benedict with awesome bacon, with a near lack of eggs, with raw tuna! Wait, raw tuna?! We sample a handful of Tokyo’s Hollandaise sauces.

  • Pulsations (11.19.13)

    Fashion, art and snacktime collide in this collection of Pulsations! Plus: Doraemon makes his 3D film debut!

  • J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

    Bookseller Tsutaya moves into the lifestyle business and gives consumer more ways to use T-points.

  • Autumn crop of pumpkin, purple potato and pear products

    The change of season prompts a change of snack flavorings – great for those with a pumpkin craving.

  • Tokyo Designers Week 2013

    This year’s Tokyo Designers Week gets its creative juices flowing with more markets, music and a festival vibe.