Posts Tagged ‘beverage’

Rush of new gravity wave products set to flood the market

Friday, April 1st, 2016

With the announcement of the discovery of gravitational waves in February, and the interest by Japanese physicists in neutrinos, consumers have become increasingly concerned over the possible adverse effects of these phenomena on their health.

Feeling a bit heavy? GW Nuke might be the ticket.

Feeling a bit heavy? GW Nuke might be the ticket.

In case you’re out of the loop, neutrinos are those elusive massless chargeless subatomic particles whose presence is only made apparent through the use of sophisticated detection devices.

Japan’s food and beverage manufacturers have been quick to seek new marketing opportunities. On March 28, Aomori-based Nandemo Beverage Co., Ltd. released its new anti-GW drink, “G-W Nuke” (pronounced “NOO-kay”).

“Our customers are aware that gravitational waves (GW) can affect their body weight,” Hiroshi Daido, marketing manager at Nandemo, pointed out. “These gravitational irregularities can affect the body’s metabolism. So we developed our anti-GW drink to neutralize the waves’ effects.”

Packaged in a specially designed container composed of a composite material — the details of which are a corporate secret — a 240 ml bottle of “GW Nuke” will retail for ¥980.

“Those concerned that gravitational waves may be affecting their weight should consume at least three bottles daily,” Daido recommends.

To Makkana Usoda, head of Nandemo’s R&D laboratory, the existence of gravitational waves wasn’t exactly news.

“It seems our researchers actually detected them in the early 1930s,” he said. “In fact, we discovered their lab notes stuffed in the back of a filing cabinet just one day after NASA announced their results.

Apparently the company couldn’t find any practical applications for them at that time. But now of course we’re in a far better position to exploit their commercial possibilities.”

For those disturbed by reports of neutrinos and “dark matter,” Muriyari Productions of Gifu, the same prefecture where Japan’s neutrino detection experiment has been ongoing, has succeeded in producing a “Light Shield.” While similar in appearance to a conventional umbrella, Muriyari has applied a special surface coating that it claims will protects users from the harmful effects of neutrinos while also repelling dark matter. The shield is offered in small, medium and large sizes and in a variety of patterns, with prices starting at ¥45,000 (consumption tax extra).

As science achieves a better understanding of the effects of gravitational waves and neutrinos on humans, the Japanese government is pinning hopes on a new export boom spurred by breakthroughs in this field.

A high-ranking official at the Ministry of Economy, Trade and Industry (METI), speaking on condition of anonymity, remarked, “This may very well mark the turning point for Japan to emerge from its prolonged recession, vindicating the principles of ‘Abenomics’ and forming the ‘fourth arrow’ in the revitalization of the economy.”

Hit the road: Japan’s 2013 trend forecast

Sunday, January 20th, 2013

'Long Trail' hiking is Trendy magazine's number one trend pick for 2013

‘Long Trail’ hiking is Trendy magazine’s number one trend pick for 2013.

In 2012 we got cat-ear hair-dos, an increasing appetite for salty mold, and a tower with a silly name. What wonders will 2013 bring? We’ve gone through Trendy’s predictions and came up with a list of themes that look good to us. Basically it boils down to this: smart phones continue to up the convenience factor, and people have to work harder to get away from convenience and to make up for all the energy it saves.

People will get moving – even more

Running and hiking have been big the last few years, and Trendy predicts that this will continue, and that people will invest even more in these hobbies. The magazine anticipates that hikers will head further into the hills, taking to what it calls the “long trails” that are dozens (possibly hundreds) of kilometers long, mostly in the Alps of central Honshu.

Naturally, these overnight trips will require more gear than the yama girls have acquired thus far, including camp stoves and camp stove-operated mobile phone chargers. Hikes deep into the heart of the country also fit in nicely with other growing interests that have been driving travel trends recently, like history and power spots.

Dieting will be more palatable, and fun

One of the biggest hits of 2012 was Kirin’s Mets Cola. Billed as the world’s first health-soda, the product claims to inhibit fat uptake. It got tokuho billing, the government-issued health food label usually reserved for products like bio-yogurt. Trendy anticipates that other ordinary edibles will ramp up their ingredients to qualify as tokuho products, and that 2013 will see more typically sweet things – from donuts to umeshu (plum wine) to teriyaki sauce – getting the low-calorie treatment with sweeteners like D-Psicose. Likewise, “water enhancers” like Kraft’s Mio Energy, which look like colored eye-drops but presumably have a Crystal Lite effect, look to make good, old-fashioned water more palatable to soda addicts.

Fujitsu's

Fujitsu’s “Wandant” dog pedometer automatically uploads data to the cloud. Photo courtesy of Fujitsu.

Trendy also sees gadgets that gamify weight-loss and fitness, like Nike’s FuelBand and Panasonic’s EW-NK63 pedometer – both of which beam data to smartphones – as being likely hits in 2013.

And (sigh) it looks like Fujitsu has gone and made a pedometer for dogs, the “wandant” (“wan-chan” being the word for puppy). As the pampered puppies of years past are now overweight middle-aged pooches, we’re probably going to see more human-driven weight-loss and exercise trends trickle down to the canine population.

Smartphones work their way further into our lives

Now that we’ve confirmed that Japanese consumers are buying into smartphones, it is likely that we’ll see more crossover products on the market. Expect more digital cameras that allow you to upload photos to a smartphone over Wi-Fi – like Nikon’s new Coolpix S800C, which is also an Android device itself – to hit the market in 2013, says Trendy.

Last year Moleskin introduced its “Smart Notebook” series, which is designed to sync nicely with the popular smartphone app Evernote. According to Trendy, Japanese office and school supply manufacturer Kokuyo (they make those ubiquitous “Campus” notebooks) has now launched its own series of smartphone-ready stationary, CamiApp, along with its own app.

Edo-era amazake is back to beat the summer heat

Thursday, August 2nd, 2012

Bottles of amazake for sale at Matsuya department store in Ginza, Tokyo. (Photo by Rebecca Milner)

The annual competition for the summer’s hit drink is as fierce as usual, and all the major manufacturers have their contenders. Will it be Asahi’s new Red Eye in a can? Or Pepsi’s latest oddity, the shocking-pink Salty Watermelon soda?

According to the morning TV show “Non Stop!,” the winner may just be a dark horse: amazake.

Though it literally means “sweet sake,” this fermented rice drink is actually alcohol free and has been around for centuries. In the Edo Period, it was commonly drunk to ward off the dreaded natsu-bate (summer heat fatigue). Apparently the combination of vitamin B and glucose provides an immediate jolt of energy. The rich ate eel; the rest drank amazake.

At some point  in history, that tradition fell out of favor. These days, amazake generally only shows up at traditional festivals, namely during New Years, or at cafes attached to Buddhist temples. Now, however, a savvy Niigata producer is looking to give amazake a little more everyday cachet.

In February, Furumachi Kōji Seijōjo opened a specialty shop in the fashionable Tokyo suburb of Jiyugaoka. Here you can get hot and cold amazake drinks spiked with matcha and shiso (perilla leaf) or health tonics that mix amazake with fruit-flavored vinegar. Boosted by plenty of media attention, they’ve since opened a second branch in the basement food court of Ginza’s Matsuya department store.

Continue reading about amazake →

Warm up with these winter drinks trends

Friday, December 16th, 2011

Hot Calpis

Hot beverages in cans or pet bottles are one of the best things about winter in Japan. Warming up your hands as well as your tummy, they’re a great way to beat the cold during this setsuden (power saving) winter. Sold in vending machines or heated displays in convenience stores, product lineups are ever-evolving and this year is no different. Here’s a quick look at what’s trending:

Hot Calpis: Stop sniggering. We know what the name sounds like. Unpleasant connotations aside, this sweet milky drink has been popular as a cooling beverage for years in Japan. Released on the market on Nov. 7, the heated version is milder than the summer drink and a dash of honey gives it a nice wintry touch. It’s one several products added to Calpis’ winter range of heated drinks. Another is Hot Fruits au Lait, a milky blend of sweet fruit juices.

Suntory Iemon Green Espresso

Suntory Iemon Green Espresso: Matcha in a black can for manly men; Suntory is targeting businessmen who would normally warm up with a hot can of coffee. The product has been reasonably successful, according to Nikkei Trendy: During the first month of sales after its launch in September, 600,000 cases of the stuff were sold. The espresso part refers to the fact that this is very strong, gritty green tea, just like the kind made for tea ceremonies. Containing 20 mg of caffeine in every 100 ml, it’s just the thing to give hard workers a boost.

We see some similarities to a product Georgia launched last year. X Green Tea Style Coffee does exactly what is says on the tin, i.e. blending together green tea with coffee. The product also contains sugar and cream and we reckon is the natural, if not mouthwatering, progression on from the popularity of the matcha latte.

Kirin Poppo Cha

Kirin Poppo Cha: Ginger is very much in style at the moment. According to J-Cast, hot ginger drinks have been trending, especially among women, over the past few years. Asahi Newspaper also reports that ginger is trending as a health food. Some women are even carrying around tubes of grated ginger to add to meals as the seasoning is thought to improve circulation and prevent colds.

A non-caffeinated blended tea with a dash of ginger, Kirin’s Poppo Cha is just one of many products on the market. In October, Calpis also released a hot ginger drink onto the market and this year Ginger Chai from Nagatanien has become more widely available in conveninece stores throughout the country following on from its success as a mail order product.

RSS

Recent Posts

  • 100 years of Japanese beauty in one minute

    Cut is setting its lens on Japan as it shows the dramatic changes Japanese women have gone through in the past century.

  • Studio Ghibli on a roll with licenses for new toys

    Nibariki has new wind-up toys inspired by Studio Ghibli’s “My Neighbor Totoro” and “Nausicaä of the Valley of the Wind.”

  • ‘Japan Sumo Cup’ is possibly the most Japanese thing ever

    In this rhythm game, players choose a real sumo player, ride an actual race horse and compete against characters from “Street Fighter.”

  • YouTubers in Japan with 100,000 fans and counting

    YouTube threw a big celebration for more than 20 YouTubers living in Japan who have over 100,000 subscribers.

  • Finding laughs in translations that have lost the plot

    The Orikaeshi Honyaku Dictionary site, which boasts the catchphrase “from Japanese to Japanese,” roughly translates as “Chinese whispers.”

  • Japan tricks out the Halloween treats

    Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are […]

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]