Posts Tagged ‘Bacardi’

Get your virtual freak on this Halloween

Tuesday, October 25th, 2011

Don’t you hate it when you go to a Halloween party in a sweet costume and nobody else has even made an effort? Luckily there’s one party this year, at which you can be assured all guests will be dressed to kill, at least they will be in the virtual world. Bacardi Halloween Bat Night at Parco Shibuya is featuing a “digital costume attraction” to get folks in a spooky mood.

Using motion capture technology from Microsoft Kinect, the faces of party-goers will be digitally mapped in real time and then altered to sinister effect. The video above  is just a teaser of what will be on the menu. On the night a wider variety of costumes and scary faces will be available, courtesy of Rhizomatiks, a team that specializes in interactive digital installations and performances.

By being the first to unveil this technology to Japan, Bacardi will probably be able to create a good bit of buzz about the event. They’re also teasing potential party-goers by withholding information on how you can get a hold of tickets. To find out how to attend you have to like Bat Night on Facebook and keep checking for updates, a cunning way to keep their brand upmost in the minds of party-goers.

This much we do know: The event will take place at Parco SR-6 on Oct. 29 from 5 p.m., and DJs Kaori and Rocketman will perform. Entry will be limited to 60 people. Drinks are also, of course, limited to Bacardi cocktails. And as you know, virtual costumes will be provided at the venue.

RSS

Recent Posts

  • Marketers capitalize on university entrance exam time

    This week there is something weighing heavy on the minds of many students who’d like to advance to college: the National Center Test for University Admissions. It’s being held Jan. 18-19. Those with their heart set on a particular school who don’t get a good enough score may choose to spend a year, or in [...]

  • Pulsations 1.13.14

    The first batch of Pulsations in 2014 features a twist on chopstick design, a spectacular holiday illumination in Osaka and more.

  • Feelin’ lucky? The highs and lows of ‘fukubukuro’

    Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. [...]

  • Pulsations (12.6.13)

    This collection of Pulsations brings holiday cheer in bento form, a must-see project for font-lovers, a solo stop-motion animation effort and more!

  • Joysound’s top 10 karaoke songs of 2013

    Joysound karaoke announced their top songs of 2013! However, just because they’re popular does not mean they came out this year . . .

  • Tokyo Eggs Benedict Bingo

    Eggs Benedict with awesome bacon, with a near lack of eggs, with raw tuna! Wait, raw tuna?! We sample a handful of Tokyo’s Hollandaise sauces.

  • Pulsations (11.19.13)

    Fashion, art and snacktime collide in this collection of Pulsations! Plus: Doraemon makes his 3D film debut!

  • J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

    Bookseller Tsutaya moves into the lifestyle business and gives consumer more ways to use T-points.

  • Autumn crop of pumpkin, purple potato and pear products

    The change of season prompts a change of snack flavorings – great for those with a pumpkin craving.

  • Tokyo Designers Week 2013

    This year’s Tokyo Designers Week gets its creative juices flowing with more markets, music and a festival vibe.