Posts Tagged ‘Apple’

A mouthful of tech marketing

Monday, October 26th, 2009

It’s been an interesting few weeks for Japan’s tech watchers. First there was the CEATEC show, Twitter Japan launch and Engadget meet-up, and now the battle for operating system supremacy rages throughout Tokyo.

Windows 7 was rolled out last week, but had at least two PR blunders on national news. At the same time, hard-core geeks circulated a picture of Linus Torvalds, creator of the Linux operating system, in front of a Windows 7 promotional booth, the joke being Torvalds’ smile in the face of rival, Microsoft’s (alleged) attempt to mute coverage of a Linux conference happening that same day.

Continue reading about the OS wars →


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