Have you seen these hypnotic, strangely beautiful GIF images yet? At a rate of roughly two a week, they’ve been appearing on a Tumblr blog called rrrrrrrroll that is dedicated to the project and run by a group of friends.
Sometimes it’s a young woman spinning on an axis, at the unhurried pace of a ceiling fan set on low. Other times it’s an object — an umbrella, or an electric rice cooker, for example — set in motion. A simple concept, yet undeniably captivating.