Posts Tagged ‘amazon’

Rakuten raises the stakes

Thursday, May 6th, 2010

Not content with being Japan’s No. 1 online shopping mall, Rakuten have announced plans to up their game even more by offering same-day shipping to their 50 million strong customer base. This move comes as a challenge to rivals Amazon, who already offer a similar service called oisogi bin (speedy delivery) to customers in the Kanto and Kansai region.

Rakuten, Japan's No. 1 shopping site, is upping its game

Rakuten, Japan’s No. 1 shopping site, is upping its game

According to Asiajin, up till now Rakuten’s business model has been a B2B2C (business to business to customer) model, but the new warehouses, due to be set up across the country, will streamline their operating systems, allowing Rakuten to make sure that goods are sent on the same day they are ordered.

The first warehouse is planned to be constructed in Chiba (presumably to serve Tokyo) this autumn, but Rakuten doesn’t only plan to offer this service to metropolitan areas, a further five other centers will follow over the next three years, which will also be able to service rural customers. The service may also push down delivery costs as items bought from separate Rakuten stores could easily be parcelled together.

As Rakuten tighten its grip on the domestic market, the Internet giant is also stretching its tentacles out overseas. In 2008, Rakuten set up Rakuten Ichiba Taiwan, a Taiwan-based Internet shopping site, and began an English-language version of its service that ships overseas and offers a slimmed-down range of Rakuten goods. But their biggest overseas project will launch in the latter half of this year. According to TechCrunch, China’s largest search engine, Baidu, signed a contract earlier this year with Rakuten to set up an online mall in China that is expected to quickly outstrip the competition. The Chinese version of Rakuten will initially mirror the B2B2C model of present-day Rakuten and will sell goods from popular foreign and Chinese brands as well as from smaller suppliers.

At present it seems like nothing can stop Rakuten’s inexorable rise.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.