Posts Tagged ‘advertising’

Pulsations (12.14.12)

Friday, December 14th, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

  • Tips & tricks for the game centre, or: the spoils of war (from Tiny Plastic Food): Hate walking away from UFO catchers empty-handed? This self-described blonde, Japanese-speaking game-center addict tells us which game centers (at what time) are most likely to give up the goods — and how to know when to just walk away.
  • A is for Advertising, Part Two (from Vivian in Japan): Blogger Vivian collects posters and scenes around town that make us do a double take. And in Japan, there is a lot of stuff that makes us look again. And again. Also check out part one.
  • Kanji, Kanji Everywhere (from J-List Side Blog): The kanji of the year is out — it is kin, Japanese for gold. Know what is currently the most popular name for a girl? Hint: at present, every other anime seems to have a character with that name.

Visual Pulse

This HDR time-lapse video of Tokyo is perfect for reflecting on city life with a beer in hand. It’s easy to become self-absorbed in this fast-paced society and to forget that things will always continue to keep going, with or without us.

Today’s J-blip: Gatsby Moving Rubber hair wax

Thursday, September 20th, 2012

Men’s hair product Gatsby’s Moving Rubber promises change for all kinds of hair. Their new ad campaign near Shinjuku Station’s West Exit now brings the message to life. Passers-by in one of the world’s busiest train stations can stand under wigs hung at head-height on a big mirror to try out a new ‘do or two. Considering weaving in some dreadlocks or perming up an afro? Forget Photoshop; nothing can give you a clearer picture than this.

With seven different types of hair wax, some of which include Wild Shake, Loose Shuffle and Grunge Mat, the options are widely varied. Gatsby’s colorful pucks are differentiated by texture, holding strength and  hair length. The range has been around for years and is hugely popular both in and out of Japan.

And if you need tips on how to use a particular Moving Rubber, here you go.

Is Facebook’s ‘Check-in Coupon’ a good deal in Japan?

Tuesday, June 21st, 2011

Japan recently became the first country in Asia to get a local version of Facebook Deals, called “Check-in Coupon” here, and Facebook announced the move with an event in Shibuya. (No one who covered the outdoor event could resist giggling at the irony of the local PR staff asking  the audience not to take or share pictures.)

Check in for chicken

The location-based coupons work the same here as in other cities where the service has been implemented. On a smartphone running the Facebook app, the Places feature shows nearby sports where the users can “check in” (i.e., announce to Facebook friends where they are). Shops offering coupons have a yellow icon next to the name. Click on a place with a coupon, and the coupon details appear. If you click again on the shop’s details to check in, you will simultaneously get the coupon displayed on your screen (which you can later show at the register to get your discount) and send a message alerting all your Facebook friends about the coupon. The idea is that it’s a win-win-win: You’ve saved money, the store has gotten a little advertising, and all your friends can congratulate you on your savvy shopping.

That last bit could be where it gets tricky. How many of your coupon acquisitions will your friends comment on before they get annoyed and hide your activity or even defriend you? While anonymous group buying through PomPare and Groupon have proven popular in Japan (though not without great big stumbles), will the Japanese preference for online privacy thwart the extroversion on which the check-in coupon thrives? Of the initial deals offered by the roll-out partners, none is anything we’d risk alienating friends for.

Continue reading about Facebook's Check-in Coupons →

Augmented Reality taking it to another level

Monday, January 18th, 2010

The hype surrounding augmented reality (AR) technology is often dwarfed by coverage of 3D television,  but that may change once both are put into practice on a broad scale. AR could prove to change lives more profoundly, not only by locating subway stations or inviting Robert Downey Jr. into your cubicle, but also by providing information about anything or anyone at which you point your device.

The Sekai Camera iPhone app grabbed headlines in Japan last year, and several new Japanese applications may indicate what to expect in the coming decade. The Red Cross is using face-recognition software and anime hair to attract blood donors in Akihabara, and the pin@clip application is now being tested in Shibuya, allowing iPhone users to get real-time information on shopping and entertainment options in the buildings that users pass by.

Continue reading about augmented reality in Japan →


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