Table for one? Right this way

May 21st, 2011 by Felicity Hughes

Eating yakiniku alone can be embarrassing but a new restaurant aims to change that

Many people in Japan feel that slapping some meat down on a sizzling grill while chatting about your day is a fundamentally social experience. That’s probably why you’ll get some strange looks if you go into a yakiniku restaurant and ask for a table for one. But a new restaurant in Ueno has taken away the stigma for lonely yakiniku lovers.

Hitori (one person), which opened on April 14, caters exclusively to solo diners. Each booth in the restaurant is equipped with its own grill and servings are just enough for one. The layout is reminiscent of an Internet cafe as the booths shield the diner from prying eyes, allowing them to indulge their carnivorous gluttony without shame.

Rocket News, who went to evaluate this new dining experience, gave it the thumbs up, describing the meat as extremely reasonable for the price: slices of karubi (beef ribs), for instance, come in at ¥250 and harami (tender meat from the diaphragm) is ¥190. They also think the restaurant will be a big hit with female diners.

According to “What Japan Thinks” a survey taken in 2009 by DIMSDRIVE shows that Japanese diners are particularly reluctant to eat yakiniku alone: Only 4 percent of respondents said they often ate out alone at yakiniku restaurants. The survey also showed that while women are comfortable eating out in fast food restaurants and cafes, they were significantly less likely to eat out alone in sushi bars, ramen stores, beef bowl restaurants and izakaya (taverns).

Earlier this year we reported on a growing trend for women dining out on ramen. But while female-friendly ramen shops are sprouting up, many women are intimidated to dine out alone in typical ramen stores. “Why is it so difficult for women to enter ramen restaurants alone?” asked noname#114057 on the web forum Osheite! goo.  “It’s because women need more personal space,” yuki360679 answered. “Places like ramen stores and beef bowl restaurants have really cramped seating that doesn’t appeal to women.” Other opinions on the forum pointed to the fact that the atmosphere was very male-orientated and that women like to enjoy conversation with their meal.

The market for solitary female diners is potentially rich but the problem of making them feel comfortable remains. Counter bars, where food and drink can be ordered in a more convivial environment, are an obvious option but women don’t tend to feel as comfortable dining at these places as men. My local counter bar, for instance, does have a few female customers but the majority of clientele are guys. One bar, named Ginza ade2, encourages women on their way home to stop in for a drink and a bite to eat alone by employing handsome young male bartenders who are trained to make the female clientele feel comfortable.

Solitary dining has long been acceptable for businessmen simply refueling or winding down after a long day at the office. If restaurants can adapt their environments to appeal to women by providing friendly non-judgmental service, a sense of privacy or at least personal space, then lone women could soon be joining their ranks.

Photo: By mypicture (mypicture) [GFDL or CC-BY-SA-3.0-2.5-2.0-1.0], via Wikimedia Commons

Tags: , , ,

Comments are closed.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.