Soymilk cream to give dairy cream a run for its money?

July 4th, 2013 by Felicity Hughes

Press conference to launch soymilk cream

Various company reps stand proud at a news conference to launch soymilk cream

Soymilk drinks have been trending in recent years in Japan. Increasingly thought of as a healthier alternative to milk, soymilk is also a convenient substitute for those who are lactose intolerant. But have you heard of soymilk cream? Created by Osaka based Fuji Oil, this new ingredient was introduced with great fanfare onto the Japanese market in April this year and since then, products containing the ingredient have been appearing on the market.

Made with the USS (Ultra Soy Separation Technology) invented by Fuji Oil, soymilk cream is created using a centrifuge that separates a mixture of pounded soybeans and water out into soymilk cream and low fat soymilk; a process that closely resembles the way dairy cream is created. Just like regular cream, soymilk cream can be used to thicken and give a creamy taste to soups or sauces and can even be whipped. It can also be used to make mayonnaise (by adding salt and vinegar) or cakes, acting as a replacement for egg whites.

The catch is that, though it has been released for sale to food manufacturers and restaurants, it’s not yet available as a basic ingredient in stores. But the fact that both Nikkei Trendy and Tokyo Keizai picked up on the launch  indicates that this latest novelty ingredient has the potential to have a big impact on Japan’s food industry. Nikkei Trendy reported that though the product officially went on sale in April, they’d already sold out due to pre-orders from food manufacturers.

So where can you get a taste of this miraculous new ingredient. Well, expre-su cafe in Tokyo Station sells a weird and wonderful sounding strawberry vinegar soymilk cream concoction to passing commuters. Furthermore, just last month Cold Stone Creamery launched an acai and soy gelato containing the stuff. With a healthy, organic image and a slightly inflated price, the product looks to be aimed at the high-end health conscious market.

Fuji Oil might do well to concentrate on selling the ingredient to manufacturers marketing luxury products. Tokyo Keizai has pointed out that a drought last year pushed up the price of soy beans and that the falling value of the yen has the potential to do further damage to companies producing soy products. It’s not all doom and gloom though, currently the market for dairy products in Japan is worth two trillion yen, while the soy product market is worth ¥300 billion, meaning there’s huge room for expansion.


Comments are closed.


Recent Posts

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.

  • Pokemon ages ungracefully with middle-aged ‘Ojisan Monsters’

    “Ojimon” is a new mobile game where players can catch middle-aged pocket monsters and make them do their bidding.

  • The new face of Japanese beauty products

    A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun. Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to […]

  • Dominique Ansel caters to Tokyo’s (semi)sweet tooth with cronuts and s’more

    Long queues will mark the spot where Dominique Ansel wil be serving a vast array of creative desserts and, of course, his famed Cronut.

  • Load up YouTube because it’s morphin’ time!

    Summon your Megazord because the Power Rangers are heading to YouTube — and it’s all in Japanese. “Mighty Morphin’ Power Rangers” was a hit children’s show back in the ‘90s that featured campy acting, ridiculous monsters and possibly the best theme song of all time. It was actually based on the long-running “Super Sentai” TV […]