‘Secret society’ takes a national stool sample

May 26th, 2011 by Felicity Hughes

After you, um, go about your business on the toilet, do you check the results? The answer from most Japanese appears to be a resounding yes, according to a mysterious organization that has been conducting surveys on the ins and outs of digestion. Delzmarl, which dubs itself a “secret society,” has just published the results of its second investigation into the bowels of Japanese citizens online and come up with some interesting statistics.

The second report was based on information collected from 3,617 male and female respondents between March 1 and April 30. According to the poll, seven out of 10 (66.9 percent) respondents said they checked the state of their morning poo in the loo before flushing. The top three qualities checked by respondents were quantity (83.3%), color (80.7%) and texture (47.9%).  Surprisingly, smell came in at only 20.3%. There was a difference in what the sexes looked out for: 79.1% of men looked for color, while 81.5% of women were concerned with quantity.

The playfully illustrated website is now conducting its third survey on the average Japanese digestive tract, this time focusing on problems and concerns about bowel movements. The first question concerns constipation and asks respondents what they think is the cause. Those who fill out the survey are entered into a lottery to win one of 500 cell phone straps that resemble the human colon and double as plastic exercise tubes (as the video above demonstrates). The survey results are to be published June 30.

According to Delzmarl, “our waste is a barometer of our health” and “to have healthy poop we need lactic-acid bacteria.” Though the website is registered to Tohokushinsha Film, we’re guessing that Yakult, maker of the probiotic milk-like drink of the same name, is behind the survey, though you’ll have to check out Delzmarl’s privacy policy to see a mention of the company. We know that Japanese generally have a healthy sense of humor when it comes to poop, but perhaps Yakult is shy about directly asking its consumers about their daily dumps?


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