Publishers flock to next-generation newsstands

September 11th, 2010 by Felicity Hughes

SoftBank's Viewn service allows users to read a wide range of publications for a flat monthly fee

SoftBank’s Viewn service allows users to read a wide range of publications for a monthly fee

Spurred on by the early innovations of mobile-phone carriers, namely DoCoMo’s i-mode platform, Japan’s publishing industry was quick to get its content on the small screens of cell phones – and charge handsomely for it.  But the times they are a-changin’ again, with new options in print-promotion strategies, distribution channels and business models.

In June, online magazine store Magastore, which was previously mainly orientated toward iPhone/iPad users, went Android-friendly, thus opening its doors to all au and DoCoMo smartphone users (before, it was only available for DoCoMo users on the i-mode platform). Launched last year, Magastore provides content from 20 Japanese publishers, including major-league names such as Asahi Shimbun and Sony. Magazines can cost up to ¥500 and popular titles include Spa!Newsweek and Oz Magazine.

Since Magastore became widely available to their rivals, SoftBank, who exclusively sell the iPhone in Japan, went one better by launching Viewn (ビューン )  in the same month that Magastore went live with Android. Aimed at iPhone users and SoftBank’s 3G customers, Viewn offers free content from 31 different kinds of newspapers and magazines for a flat fee of ¥450 a month, with the first month free. Viewn boasts famous titles such as fashion magazine CanCam and news daily Mainichi Shimbun, but content is limited: Users have to put up with banner advertising and can access only selected articles.

Readers only interested in reading a particular article can now benefit from a website that went live this month. Providing individual electronic versions of articles published in magazines and books, G-Search Mitsuke! offers users a cheaper alternative to buying the entire publication. An article from The Economist, for example, costs ¥210, as opposed to buying the entire print publication at ¥650. As J-Cast points out, though, the problem is there’s a delay between the print edition’s release and G-Search Mitsuke!’s digital version. G-Search Mitsuke! articles can be read on virtually any cell phone, but the clunky PDF format doesn’t exactly promise an easy read.

Though G-Search Mitsuke and Magastore titles are available to users of all the big three cell-phone carriers, Viewn is exclusively in the clutches of SoftBank, meaning we can expect au and DoCoMo to continue to play catch-up.

Tags: , , ,

Comments are closed.


Recent Posts

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.

  • Pokemon ages ungracefully with middle-aged ‘Ojisan Monsters’

    “Ojimon” is a new mobile game where players can catch middle-aged pocket monsters and make them do their bidding.

  • The new face of Japanese beauty products

    A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun. Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to […]

  • Dominique Ansel caters to Tokyo’s (semi)sweet tooth with cronuts and s’more

    Long queues will mark the spot where Dominique Ansel wil be serving a vast array of creative desserts and, of course, his famed Cronut.

  • Load up YouTube because it’s morphin’ time!

    Summon your Megazord because the Power Rangers are heading to YouTube — and it’s all in Japanese. “Mighty Morphin’ Power Rangers” was a hit children’s show back in the ‘90s that featured campy acting, ridiculous monsters and possibly the best theme song of all time. It was actually based on the long-running “Super Sentai” TV […]