New drinks crackle and fizz with invention

June 24th, 2010 by Felicity Hughes

Super carbonated and super caffeinated Pepsi Strong Shot

Super carbonated and super caffeinated Pepsi Strong Shot

Summer’s here and silly season has officially been declared on cold drinks, with the industry releasing the latest in novelty products to a market thirsty for outlandish new inventions. While jelly drinks are still riding high, Japan’s food scientists have been busy dreaming up new gimmicks in order to conquer the competition. Here’s our pick of the bunch:

Haro Haro Pocho Pochi Cola from Mini Stop

Haro Haro Pocho Pochi Cola from Mini Stop

  • Energy Shaker from Meiji is a twist on the standard jelly drink: the wobbly stuff is actually good for you, containing minerals, vitamins and amino acids. Like a typical jelly drink, you have to shake it around before drinking to break up the jelly into easily digestible pieces. The drink is also high in caffeine and is designed as a pick-me-up for worn out businessmen or budding athletes, though we’re betting it’s more popular with the former demographic.
  • Caffeine junkies can also get their kicks from imbibing Pepsi Strong Shot, a new product that does what it says on the can. Not only does it have extra caffeine but it’s also more carbonated than your average Pepsi. The warning on top of the can instructs you to refrain from drinking it immediately; apparently if you don’t wait 15 seconds the sheer fizziness of the beverage will overwhelm you, though what it actually does is just make you burp a awful lot. You also have to be careful where you open it so you don’t, ahem, froth over other people.
  • While Energy Shaker and Strong Shot are strong contenders for the crown of most outrageous concoction, Mini Stop’s Haro Haro Pochi Pochi Cola is the flamboyant queen of the new beverage releases. Pochi Pochi is an onomatopoeic word to denote the popping sensation you feel in your mouth when you imbibe the tiny candy pieces contained within this drink, but the excitement doesn’t stop there. On top of the cola is a layer of jelly and on top of that a swirl of ice cream. It costs ¥268 and is 238 calories, more than twice the calories contained in a Energy Shaker. Bring it on!

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