Nazo toki trend goes mainstream

August 14th, 2013 by Felicity Hughes

The Nazo Tomo Cafe in Daikanyama

The Nazo Tomo Cafe in Daikanyama

A pop-up shop with a difference appeared on the fashionable streets of Shibuya last month. Open until Aug. 25, and again between Sept. 6 and Sept 23, the Nazo Tomo Cafe is a mystery waiting to be solved. Inside, for ¥1,000, customers can team up with strangers or friends to solve a puzzle of their choice. For us the appearance of this cafe is an indication that the trend for real-life puzzle games is really booming.

It all started back in 2008 when SCRAP introduced The Real Escape Game. A real-life version of popular escape games for the PC, players are trapped in a room and have to figure out clues in order to free themselves within a time limit. The idea of making these virtual rooms a physical reality was hugely popular and really took off in Japan. Indeed, SCRAP has even exported the game overseas, holding their first event in San Francisco last December.

Part of the success of the game could be due to the social aspect — players have to collaborate to escape in time. Indeed, as with paint balling, companies sign up employees to play as a team-building exercise. The idea of solving puzzles in a real-life, real-time setting has clearly taken off. Escape games are now held all over the country by a number of different companies. Different kinds of puzzle games have also begun to become popular (for example, games in which teams hunt for treasure) and amusement parks have become popular venues for these larger-scale events.

Sites like Nazo Toki provide information on upcoming events around the country. Indeed, the word nazo toki (puzzle solving) now appears to refer to the wider range of puzzle games that includes escape games. Nazo Tomo Cafe reflects this diversification and the games on offer vary to suit all tastes. Choices include diffusing a bomb or a murder mystery, as well as the classic room escape game.

Produced by Namco and managed by the Nazo Tomo website, Nazo Tomo Cafe has some impressive backing behind it — perhaps an indication that big name companies want to get in on the nazo toki trend. Check back soon for our hands-on report!

Comments are closed.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.