Morning ramen, breakfast of Tokyoites

June 29th, 2010 by Sandra Barron

First slurp of the morning to ya.

The new early bird special: quick, cheap and filling ramen

Summer is here, finally, in all its hot, sticky, muggy-with-a-chance-of-rain glory. What better way to recover from a jammed morning train and get ready for the work day than with a nice . . . steaming bowl of ramen? That’s how a growing number of Tokyo office workers are starting their days, if Walker Plus is to be believed.

Asa-raa, Japanese shorthand for “morning ramen,” is something of a tradition in other parts of the country like Shizuoka and Fukushima. Now it’s making inroads into Tokyo Metro city limits, with an increasing number of shops in business areas offering morning-only deals. Mezamashi TV reported that there were only 20 or so ramen shops open in the morning 10 years ago. The Japanese website Ramen Database now lists 65 shops in Tokyo that are open either early or non-stop, with some ladling out noodles as early as six or seven.

A quick bowl of noodles in the wee hours is to many hungry Japanese drinkers what a late-night slice of pizza is to a New Yorker or a curry for a Londoner. In contrast to the heavy booze-sopping broth popular in the late-night incarnation, the breakfast version often features a lighter soup, fewer toppings and a smaller portion of noodles. Keika near Shinjuku Station opens at 6:30 am, and Hinomaru in Shinbashi opens at 6.

The appeal? Those interviewed on Mezamashi said the top draws were that it was cheap, quick and filling. The early bird specials are often ¥100 or so less than the rest of the day, with many at the magical ¥500 “one coin” price point. Some said that with a belly full of noodles, they were fortified enough to wait until after the noon lunch rush subsided to get lunch, while some said a bowl of asa-ra let them skip lunch all together.

Skipping lunch could make after-work drinks on an empty stomach a little rough. And thus the day might end as it began, with a nice… steaming bowl of ramen.

Have you tried ramen in the morning? Would you?

The link for Mezamashi TV is on its own down here because we wanted to warn you that it launches loud.

Ramen photo by mahiro1322.

Tags: ,

4 Responses

  1. “if Walker Plus is to be believed”

    That’s a pretty big if! They must call 100 fake “trends” for every one thing they talk about that’s actually popular.

    Hmm, I think everyone at my office would hate me if I came in smelling like ramen and burping a lot.

  2. Spam or ham & ramen is quite popular in Hong Kong for breakfast too. I don’t know many interested in eating fish so early.

    More unusual to many might be condensed milk on toast.

  3. As you mentioned, back in the day I used to enjoy a nice steamy bowl of ramen coming home from a night out of partying. But for breakfast?! Impossible. The garlic and oils in the soup would be way too much of a shock to the system for me in the morning I am afraid. I do like natto in the morning though, go figure.

  4. Asa-raa is quite popular in the town right next to me (Fujieda, Shizuoka). I’ve been hearing about it for sometime but have yet to try it. I think I’ll have to go see what all the fuss is about.

RSS

Recent Posts

  • 100 years of Japanese beauty in one minute

    Cut is setting its lens on Japan as it shows the dramatic changes Japanese women have gone through in the past century.

  • Studio Ghibli on a roll with licenses for new toys

    Nibariki has new wind-up toys inspired by Studio Ghibli’s “My Neighbor Totoro” and “Nausicaä of the Valley of the Wind.”

  • ‘Japan Sumo Cup’ is possibly the most Japanese thing ever

    In this rhythm game, players choose a real sumo player, ride an actual race horse and compete against characters from “Street Fighter.”

  • YouTubers in Japan with 100,000 fans and counting

    YouTube threw a big celebration for more than 20 YouTubers living in Japan who have over 100,000 subscribers.

  • Finding laughs in translations that have lost the plot

    The Orikaeshi Honyaku Dictionary site, which boasts the catchphrase “from Japanese to Japanese,” roughly translates as “Chinese whispers.”

  • Japan tricks out the Halloween treats

    Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are […]

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]