Morning ramen, breakfast of Tokyoites

June 29th, 2010 by Sandra Barron

First slurp of the morning to ya.

The new early bird special: quick, cheap and filling ramen

Summer is here, finally, in all its hot, sticky, muggy-with-a-chance-of-rain glory. What better way to recover from a jammed morning train and get ready for the work day than with a nice . . . steaming bowl of ramen? That’s how a growing number of Tokyo office workers are starting their days, if Walker Plus is to be believed.

Asa-raa, Japanese shorthand for “morning ramen,” is something of a tradition in other parts of the country like Shizuoka and Fukushima. Now it’s making inroads into Tokyo Metro city limits, with an increasing number of shops in business areas offering morning-only deals. Mezamashi TV reported that there were only 20 or so ramen shops open in the morning 10 years ago. The Japanese website Ramen Database now lists 65 shops in Tokyo that are open either early or non-stop, with some ladling out noodles as early as six or seven.

A quick bowl of noodles in the wee hours is to many hungry Japanese drinkers what a late-night slice of pizza is to a New Yorker or a curry for a Londoner. In contrast to the heavy booze-sopping broth popular in the late-night incarnation, the breakfast version often features a lighter soup, fewer toppings and a smaller portion of noodles. Keika near Shinjuku Station opens at 6:30 am, and Hinomaru in Shinbashi opens at 6.

The appeal? Those interviewed on Mezamashi said the top draws were that it was cheap, quick and filling. The early bird specials are often ¥100 or so less than the rest of the day, with many at the magical ¥500 “one coin” price point. Some said that with a belly full of noodles, they were fortified enough to wait until after the noon lunch rush subsided to get lunch, while some said a bowl of asa-ra let them skip lunch all together.

Skipping lunch could make after-work drinks on an empty stomach a little rough. And thus the day might end as it began, with a nice… steaming bowl of ramen.

Have you tried ramen in the morning? Would you?

The link for Mezamashi TV is on its own down here because we wanted to warn you that it launches loud.

Ramen photo by mahiro1322.

Tags: ,

4 Responses

  1. “if Walker Plus is to be believed”

    That’s a pretty big if! They must call 100 fake “trends” for every one thing they talk about that’s actually popular.

    Hmm, I think everyone at my office would hate me if I came in smelling like ramen and burping a lot.

  2. Spam or ham & ramen is quite popular in Hong Kong for breakfast too. I don’t know many interested in eating fish so early.

    More unusual to many might be condensed milk on toast.

  3. As you mentioned, back in the day I used to enjoy a nice steamy bowl of ramen coming home from a night out of partying. But for breakfast?! Impossible. The garlic and oils in the soup would be way too much of a shock to the system for me in the morning I am afraid. I do like natto in the morning though, go figure.

  4. Asa-raa is quite popular in the town right next to me (Fujieda, Shizuoka). I’ve been hearing about it for sometime but have yet to try it. I think I’ll have to go see what all the fuss is about.

RSS

Recent Posts

  • Marketers capitalize on university entrance exam time

    This week there is something weighing heavy on the minds of many students who’d like to advance to college: the National Center Test for University Admissions. It’s being held Jan. 18-19. Those with their heart set on a particular school who don’t get a good enough score may choose to spend a year, or in [...]

  • Pulsations 1.13.14

    The first batch of Pulsations in 2014 features a twist on chopstick design, a spectacular holiday illumination in Osaka and more.

  • Feelin’ lucky? The highs and lows of ‘fukubukuro’

    Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. [...]

  • Pulsations (12.6.13)

    This collection of Pulsations brings holiday cheer in bento form, a must-see project for font-lovers, a solo stop-motion animation effort and more!

  • Joysound’s top 10 karaoke songs of 2013

    Joysound karaoke announced their top songs of 2013! However, just because they’re popular does not mean they came out this year . . .

  • Tokyo Eggs Benedict Bingo

    Eggs Benedict with awesome bacon, with a near lack of eggs, with raw tuna! Wait, raw tuna?! We sample a handful of Tokyo’s Hollandaise sauces.

  • Pulsations (11.19.13)

    Fashion, art and snacktime collide in this collection of Pulsations! Plus: Doraemon makes his 3D film debut!

  • J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

    Bookseller Tsutaya moves into the lifestyle business and gives consumer more ways to use T-points.

  • Autumn crop of pumpkin, purple potato and pear products

    The change of season prompts a change of snack flavorings – great for those with a pumpkin craving.

  • Tokyo Designers Week 2013

    This year’s Tokyo Designers Week gets its creative juices flowing with more markets, music and a festival vibe.

Our Users Say

  • More Than Red: Great photos. Thank you for sharing.
  • kenji: A-M-A-Z-I-N-G!!!!!
  • John Moore: I believed that blue, green, purple and black were inherently boy colors, while red, orange, yellow and...
  • deepak kumar: It is commom nature of guman being to play safe.
  • Janel: Not sure I could do the avocado before I read this. But it doesn’t really look too good on that burger!
Japan Times RSS Feed

RECENT JAPAN TIMES HEADLINES

  • No items
Read more:
Two kilo jeans from Eight-G are quite a challenge to wear in
For those who like their denim laid on thick

How do you like your denim? Thick n heavy-duty? Try these on for size.

Close