Today’s J-blip: Ikea pops up all over Cat Street
Moved by the plight of homeless people in Tokyo Ikea Japan has … Making a bold commentary on the rabbit-hutches that Tokyoites have been conditioned to tolerate, Ikea Japan has … Doing a spin on pop-up shops, Ikea Japan has invaded hinter Harajuku and wedged 14 “galleries” into various nooks and crannies on Cat Street. With a name that plays on the Japanese word for “gap,” Sukima Gallery is not only a clever way to bring a catalog to life and showcase Ikea interiors in the city (all the Ikea stores are located in the suburbs), but also an inspired social media campaign: Choose which one you like with an ”ii nee” and then enter a lottery for a chance to win a gallery of Swedish stuff. Naturally, some assembly will still be required. Launched on July 31, the event ends Aug. 5.