Comments on: Merchandise boosts ‘K-On!’ movie sales

By: William

William — Wed, 18 May 2011 03:12:21 +0000

Yes, I’m not sure how much should be drawn from these kinds of campaigns. I think a lot — maybe most — films, both foreign and international, have merchandise. The K-On seems to be a wider campaign than usual but that’s just an anecdotal judgement. Importantly, we don’t actually know how much was produced in the first place so even if the goods “sell out” it’s ambiguous as a denotation of success. Of course, with anime and so forth there will always be a stronger sense of the fanatical and the target may well be a more definable group of consumers.

By: Felicity Hughes

Felicity Hughes — Tue, 10 May 2011 02:06:58 +0000

Dear Brian. Thanks for your correction, we’ve now altered the article accordingly.

By: Brian

Brian — Mon, 09 May 2011 14:21:28 +0000

Actually, the article above is not correct. The movie opens on December 3, *2011*, which is still months away. The movie presale tickets with special merch went on sale at the end of April.

It’s still worth noting that tickets for a movie screening nearly seven months away sell out this quickly. However, the fans haven’t been cooling their heals for the past few months waiting for special merchandise to come out like the article says.

By: SakuyaFM

SakuyaFM — Mon, 09 May 2011 01:22:31 +0000

If you watch anime and you have not ever heard or seen K-ON, you my friend, are very sheltered.

Marketing merch like this in Japan is probably the easiest thing to do to make money. Otakus will do anything to get limited edition items, or even multiple copies of something. I remember about 3 years ago when the Don’t say lazy single came out, someone bought 11 copies. ELEVEN.