Japan’s famous shinkansen bullet train is known around the world for its speed, efficiency and safety. Currently, people in Tokyo can take a bullet train all the way to Fukuoka on Kyushu island or to Aomori, at the northern tip of Honshu. But now the high-speed train network is taking it to the next level by extending its reach to Japan’s northern island of Hokkaido, letting consumers go from Tokyo Station to Shin-Hakodate-Hokuto Station in about four hours.
As Japan gets ready for the start of the new Hokkaido Shinkansen on March 26, many companies are launching marketing tie-ups — with some odd results. Here are a few of the campaigns on the fast track.
Tomix train set