httpv://www.youtube.com/watch?v=RLaiK_gbzkk_BA
Melting the coldest of hearts and turning the most rigid of spines to jelly, certain voices can have an almost magical effect on us. This effect has been dubbed “koe moe” (vocal charm) in Japan and, according to a recent study carried out by Trend Soken, Japanese apps with that "moe" voice are seducing smartphone users in droves. The report, published at the end of February, included a survey of 500 young male and female smartphone users. A whopping 82 percent of respondents said they had downloaded apps that have an enjoyable vocal element.
To satisfy the predilections of this growing market, some developers have been recruiting the talents of seiyu (voice actors) who have established a name for themselves in the anime industry. Seiyu have proved to be big draws for the game industry, so it’s no surprise that there is a big buzz around “Girlfriend,” a smartphone dating game in beta testing that employs the talents of more than 60 seiyu, including Yui Horie, Hitomi Harada and Haruka Tomatsu.