Just in case: Retailers urge customers to buy ahead

September 30th, 2011 by Sandra Barron

You may never look at those cute Muji handkerchiefs again. Muji’s new emergency awareness campaign encourages people to stock up on everyday “itsumo” basics and to think about how they might be used in a “moshimo” emergency. A temporary display at Muji Atelier (through Oct. 5)  in the flagship shop in Yurakucho presents the “itsumo no moshimo” idea in a space that lies somewhere between a retail space, a gallery and a subtle first-aid class.

A Muji pamphlet urges consumers to think ahead

Simple items from the store are presented in spare Muji style with illustrations that suggest specific, somber uses for them. A black marker and a piece of packing tape become a simple system for leaving a message on your door telling people where you’ve evacuated. A sheet of plastic wrap over your clean plates means that you can eat from the plates and discard the wrap so you don’t have to wash the dishes when water is scarce. (Is that restricted to emergencies?) And those handkerchiefs. Not just handy for drying your hands in the train station bathroom, they also make handy dust masks or tourniquets, or a large one can be wrapped around, say, a small fold-up umbrella to make a splint.

Panasonic has seized onto the same itsumo/moshimo concept with a tagline that could be translated as “convenience any time, preparation for that time.” Their compact solar lights save energy in the good times and could save your evening if the power goes off. Products include a flat solar-paneled light that can be used as a charger for other cellphones and other small electronics, a tabletop lamp that turns on its side to be used as a flashlight and a rechargeable lantern that can stay lit for up to 20 hours.  Their waterproof portable TV that uses OneSeg technology to play broadcast TV over the cellular network can be a simple time killer in the bath or a life line to emergency information.

Tags: , , , ,

One Response

  1. Those are dead ringers for the Tokyo Subway “manners posters”.


Recent Posts

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.

  • Pokemon ages ungracefully with middle-aged ‘Ojisan Monsters’

    “Ojimon” is a new mobile game where players can catch middle-aged pocket monsters and make them do their bidding.

  • The new face of Japanese beauty products

    A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun. Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to […]

  • Dominique Ansel caters to Tokyo’s (semi)sweet tooth with cronuts and s’more

    Long queues will mark the spot where Dominique Ansel wil be serving a vast array of creative desserts and, of course, his famed Cronut.

  • Load up YouTube because it’s morphin’ time!

    Summon your Megazord because the Power Rangers are heading to YouTube — and it’s all in Japanese. “Mighty Morphin’ Power Rangers” was a hit children’s show back in the ‘90s that featured campy acting, ridiculous monsters and possibly the best theme song of all time. It was actually based on the long-running “Super Sentai” TV […]