Joshikai jamboree: Girls check in for a night out

July 7th, 2010 by Sandra Barron

No boys allowed. Hotel slumber parties for women only.

No boys allowed. Hotel slumber parties for women only.

Recently hotels across Japan have started offering special packages and huge discounts for weekday guests.

Having visions of a romantic getaway? That’s not exactly what the hoteliers have in mind. These deals are strictly for joshikai, women’s get-togethers. Credit for this trend should go to the second coming of those New York City ladies who brunch (“Sex and the City 2” made almost ¥1.3 billion in Japan in less than a month) and marketing aimed at encouraging single women in their late twenties and thirties spend their disposable income. According to Yahoo Value Insight, there’s been a significant jump in the number of restaurants,  spas and hotels offering women-only services this year.

Some hotel packages have special themes. All the slots for the “Sex and the City” package at the Royal Park Shiodome Tower sold out. Rooms on this plan come with clothes inspired by the movie for playing dress up and taking pictures. The Sweets Stay at a triple room in the Akasaka Excel Hotel includes room-service delivery of a whole cake with seasonal fruits.

During office-party season in March and April, the Shinagawa Prince Hotel had a mid-week package for about half the regular price per person based on the selling point that it’s near the train station. “You work hard, why not enjoy a little luxury and then roll right into work the next day?” the campaign suggested.

The Royal Park Hotel in Nihonbashi has a Summer Skin Care package. A stay comes with a gift pouch of skin treatments including bath salts, and the room has three special este treatment machines from Panasonic’s NanoCare line: the Night Steamer, Ion Steamer and, er, a hair dryer. They also have a “woman traveler desk” set up in the lobby.

Tokyo Disney Resort has a package for mothers and adult daughters, with a choice of several nearby hotels and entrance to the park.

The Westin in Ebisu now has a Ladies’ Executive Plan that comprises a dinner, including the hotel’s own branded beef from molasses-fed cattle; use of the executive club lounge; and a luxe room with touches, like a marble vanity, meant to appeal to women.

At the cheaper end of the spectrum, Super Hotel City Kumamoto, way down in Kyushu, will guarantee two rooms next door to each other so groups can hang out and enjoy the on-site natural hotspring all together. They don’t mention too many fancy amenities, but prices start at under ¥2,500 per person per night.

Nozomi Hattori, a 37-year-old librarian living in Tokyo, spent a night at the Westin in Ebisu with two girlfriends. They got individual spa treatments at the hotel’s Le Spa Parisien, then ordered room service and watched DVD’s. “It wasn’t too expensive, but it was luxurious,” she says. “I felt like a celebrity.”

Tags: , , ,

Comments are closed.


Recent Posts

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.

  • Pokemon ages ungracefully with middle-aged ‘Ojisan Monsters’

    “Ojimon” is a new mobile game where players can catch middle-aged pocket monsters and make them do their bidding.

  • The new face of Japanese beauty products

    A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun. Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to […]

  • Dominique Ansel caters to Tokyo’s (semi)sweet tooth with cronuts and s’more

    Long queues will mark the spot where Dominique Ansel wil be serving a vast array of creative desserts and, of course, his famed Cronut.

  • Load up YouTube because it’s morphin’ time!

    Summon your Megazord because the Power Rangers are heading to YouTube — and it’s all in Japanese. “Mighty Morphin’ Power Rangers” was a hit children’s show back in the ‘90s that featured campy acting, ridiculous monsters and possibly the best theme song of all time. It was actually based on the long-running “Super Sentai” TV […]