And the winner is . . . wairudo darō (wild, isn’t it? ワイルドだろぉ).
Every year Jiyu Kokuminsha, which publishes an annual tome of new words, selects its top buzzwords – or more often than not, catchphrases — for the year. And today the committee picked Sugi-chan's profound words as the year's best.
A popular comedian, Sugi-chan (real name Eiji Sugiyama) is known for his tough-guy parodies. In September he broke his back while filming a stunt for a TV Asahi variety show, so maybe he’s also getting a sympathy vote here.