Japan’s après ski party scene heats up

February 16th, 2010 by Felicity Hughes

Snow Splash features homegrown and international acts

Snow Splash features homegrown and international acts

Après ski in Japan used to mean sipping malt whisky in Swiss-style mountain lodges while listening to generic smooth jazz. But in recent years this model has got shaken up a bit with the arrival of live music festivals and organized ski trips that target a crowd who like to mix socializing with their snow time.

“Powder inna day, louda inna night,” is the motto of Snow Splash Japan a live music event organized by Outdoor Magazine that is now in its fifth year. “We started Snow Splash in the 2005-2006 winter because we love winter sports and music festivals and at the time there was a lot in summer but nothing in winter,” said Gardner Robinson, the creator of Snow Splash and editor of Outdoor Magazine. The event is getting increasingly popular. “We had more than 450 people in Minakami this year and expect Hakuba to go off.” Robinson is referring to their next event, on Feb. 27, which will feature live music and DJs both local and international.

Another festival that has been, um, snowballing is WeSky a Go-Go, which started out in March 2005 with 60 to 70 participants and grew the next year to around 500. Held in Niigata at the same resort that hosts Fuji Rock festival in summer, the event is organized by Smash Japan in aid of victims of the Niigata earthquake. Aimed at a more clubby crowd than Snow Splash, DJs Takkyu Ishino, Dexpistols, Gold Panda and The Samos will be spinning the decks from 7 p.m. till midnight on March 13.

Package tours that organize après ski parties are also a popular choice. Tokyo Snow Club specializes in events for groups of foreigners and Japanese and provides not only transport, lift passes and equipment hire but also includes social events in the price.

Customers are not only interested in making friends at organized ski/snowboarding events, go-kon (group blind dating) weekends are proving a hit with young singles. While many young people organize their own go-kon weekend through acquaintances, companies such as Fujiten are offering blind dating trips for men and women between the ages of 20 to 40. After hitting the slopes, there are parties in the evening where participants can flirt while discussing the day’s action. One event in Osaka, held one day after Valentine’s day; completely dispensed with the snow. For singles who enjoy skiing and snowboarding, Kool Party offered of a full-course meal and 90 minutes’ worth of  free bar time to help break the ice.

Whether it be live music, DJs or dating, things are definitely heating up off piste.

Tags: , , , ,

One Response

  1. The Snow Splash in Minakami was held at the Canyons Alpine Lodge which puts on weekly music events.

RSS

Recent Posts

  • 100 years of Japanese beauty in one minute

    Cut is setting its lens on Japan as it shows the dramatic changes Japanese women have gone through in the past century.

  • Studio Ghibli on a roll with licenses for new toys

    Nibariki has new wind-up toys inspired by Studio Ghibli’s “My Neighbor Totoro” and “Nausicaä of the Valley of the Wind.”

  • ‘Japan Sumo Cup’ is possibly the most Japanese thing ever

    In this rhythm game, players choose a real sumo player, ride an actual race horse and compete against characters from “Street Fighter.”

  • YouTubers in Japan with 100,000 fans and counting

    YouTube threw a big celebration for more than 20 YouTubers living in Japan who have over 100,000 subscribers.

  • Finding laughs in translations that have lost the plot

    The Orikaeshi Honyaku Dictionary site, which boasts the catchphrase “from Japanese to Japanese,” roughly translates as “Chinese whispers.”

  • Japan tricks out the Halloween treats

    Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are […]

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]