Japanese agency projects their message well

October 22nd, 2009 by Jason Jenkins

One of the most interesting and innovative new features in the digital camera market is the built-in projector. Right now, only one camera (the Nikon COOLPIX S100pj) has it, but if it takes off, it won’t be the only one for long.

There’s much to love about this promo video put together by Japan’s GT Inc, a creative agency whose work is frequently brilliant. Take, for example last year’s “Love Distance” commercial, which won big ad the Cannes Lions, the advertising world’s version of the Oscars.

Seriously, have you ever seen a commercial for condoms that could make a grown man weep? I’ve only seen one, and this is it.

Thanks to Jean Snow for pointing this out.

 

NYT’s David Pogue chimes in on the S100pj.

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A Tokyo resident since 2001, Jason Jenkins likes working in, around and between the city’s creative forces. He is an avid fan of art, music, people-watching, Taiwanese high-mountain oolong tea and DJing for patient friends and captive audiences.

This entry was posted on Thursday, October 22nd, 2009 at 9:17 pm and is filed under Marketing/advertising, New products/services, Tech/web/mobile. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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