The buzzword for this summer among  travel agents is ロングバケーション (long vacation). KNT, ANA airlines and JTB have all recently launched campaigns to encourage Japanese to take longer holidays than normal. Facing a long hot summer of possible power shortages, it’s likely that many customers might take the bait.

While JTB is offering long vacation package holidays for up to 15 days, KNT travel has trumped them with a selection of holidays of up to 22 days. All locations offered are overseas, allowing stressed-out Japanese to put a bit of distance between themselves and the ailing Fukushima nuclear reactor.