J-blip: The secret behind Disney + Gogo no Koucha
Kirin is currently collaborating with Disney to celebrate the 30th anniversary of Disneyland. Not only are they giving away a grand prize of a 30-night stay for four at the DisneySea Hotel Miracosta, year-long passes to both parks and a resort giftcard worth a million yen, but each flavor of their popular Gogo no Koucha (“Afternoon Tea”) features a different character on the package: the straight tea has Mickey Mouse; lemon has Winnie the Pooh; and milk has Donald Duck.
Recently, an observant fan noticed there are different numbers on each bottle and decided to investigate. To his delight he found 60 numbers on the the straight tea version and 18 on the lemon tea and milk tea. His interest piqued, he bought all of them and took photos of each in sequence.
Although it is hinted at on Gogo no Koucha’s site, only a clever and dedicated tea drinker would go to all this trouble. By lining up each “frame” in video form, he revealed short animations of each character.
While we’d like to praise this creative campaign, it’s a bit ironic considering Disney just laid off nine veteran hand-animators.