J-blip: Shitamachi gets flash-mobbed

April 12th, 2013 by Shinjin Ono

One day in March, in a shopping arcade in Tokyo’s Asakusa, two tap dancers, along with a human beatbox, broke into a song and dance routine. A few minutes later they were joined by more dancers, including a moonwalking and miming salaryman. Just as they were hitting their groove, a housewife swooped in and tried to break it up. “Let me show you how its really done!” she scolded, and proceeded to lead the dancers. Before the innocent bystanders knew what hit them, more than 200 dancers had joined in on the act.

The large-scale flash mob event, titled TRF EZ DO Dancercise, was the work of Exabody, a company that offers dance courses aimed at people who want to lose weight. Exabody hired 11 pro dancers and the rest of the participants were volunteers. With the blessings of the Asakusa City Hall, the event organizers used nine cameras to document it and speakers were installed to amplify the music.

Whether it goes viral or not, remains to be seen. Judging by the appearances of pedestrians and unsuspecting shop-owners, though, the event was success in at least putting a smile on people’s faces.

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