J-blip: Cornered by strong men and sweet pudding at ‘kabe-don’ cafe

October 10th, 2014 by Tom Hanaway

Ah, the classic kabe-don move.

Many young women daydream about having their school crush pull them aside and slam his arm against the wall to create an intimate scene. Kabe- (wall) don (the onomatopoeia for a loud thud) has become so established through numerous TV shows and manga series that the move itself has spawned a spin-off meme and its own Wikipedia page.

Girls tired of waiting for their own kabe-don moment can now take matters into their own hands. Morinaga Milk has concocted a promotional campaign that involves a suave man for the coffee shop Cafe Marriage in Harajuku posing for perfect photo kabe-don photo opportunity. Mind you, the said man is silicone based, but for those wanting a good laugh or curious to experience the magic of kabe-don, he’ll do.

Morinaga Milk installed the mannequin to help promote its new line of pudding treats so visitors can melt over (or is it melt under?) the handsome statue while tasting its melted treat.

Patrons can be wooed starting Oct. 11 at Cafe Marriage in Sweets Paradise on Takeshita-dori. Visit Morinaga Milk’s website for more information.

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