Guys can get greedy and girly on Valentine’s

February 9th, 2012 by Felicity Hughes

According to the folks at Chocokure, the era of men patiently waiting for Valentine’s chocolates is over. Now they can stand up and be counted by demanding chocolates from the woman they love. If something seems a bit skewed about this picture, it’s important to remember that in Japan it’s customary for men to receive chocolates from their sweethearts or colleagues, not vice versa. (The favor is returned on White Day, March 14.) The idea of demanding chocolates via social networking platforms, however, is brand new.

Valentine's chocolate could be yours for the tweeting ... if you're lucky.

A witty little one-off service for Valentine’s Day, men type in the Twitter username of the lady they wish to demand chocolates from, then enter their address and telephone number. A cheeky tweet is then sent that roughly translates as, “Choco please. Pretty pretty please.” A link on the tweet takes the lady to a page where she can click on either the “Present” button, or “Sorry.” If she is obliging she can then pay ¥500 by credit card and, presto, the requested chocolates will be sent.

The ¥500 “one coin” choco is a pretty popular price range with women purchasing giri (obligitary gift) chocolates for co-workers, but when it comes to really satisfying the man you love, nothing beats posh chocs from a department store. So unless you’re sure your girlfriend is in danger of forgetting this important occasion, it might be wise to hold out and drop some heavy hints instead.

This year chocolate on a stick is trending as a Valentine’s Day gift for lovers. According to Nikkei Woman,  the modern man is apparently not adverse to receiving a chocolate lollypop like Savarin’s bitter chocolate or caramel flavoured numbers, available at Isetan Shinjuku. An interesting variation on this trend is the Chocolat-o-Lait milk drink by patisserie Aoki Sadaharu. Sadaharu, who has a shop in Paris no less, has developed this choco lollypop to melt once placed inside hot milk, producing a delicious drink, available in matcha, yuzu or noir flavors.

If lollypops seem a little too girly, how about the Mechasaurus, a chocolate mechanoid dinosaur to melt the heart of the most hardcore of otaku? Only available at L’eclat, Osaka, this incredible creation comes with the equally incredible price tag of ¥52,500. If your girlfriend presents you with this on Valentine’s Day, you’ll know it’s for real.

For more Valentine’s ideas, JT has some sweet somethings.

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2 Responses

  1. An interesting and modern take on the (new) Japanese tradition =D I wonder how many men will actually end up using it?

  2. I need to move to japan, I’m crazing chocolate and I’m a man haha.

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