This year, the Japan Sumo Association and matchmaking website Konpa de Koi Plan are giving eligible singles a chance to mingle and possibly fall in love at the ongoing March sumo tournament.

The special event, called sumokon, is a portmanteau of sumo and konpa, which means "company." It is derived from another abbreviated term — gōkon, which translates as a group blind date.

A typical gōkon usually takes place at an izakaya (pub), consisting of even-numbered male and female members. Games are sometimes played to break the ice. This scenario is popular in Japan as it takes away the pressure of meeting a date one on one. More large-scale gōkon have emerged over the years and proven to be profitable for the organizers. One example is machikon, a mixer event that involves bar hopping.