Get your virtual freak on this Halloween

October 25th, 2011 by Felicity Hughes

Don’t you hate it when you go to a Halloween party in a sweet costume and nobody else has even made an effort? Luckily there’s one party this year, at which you can be assured all guests will be dressed to kill, at least they will be in the virtual world. Bacardi Halloween Bat Night at Parco Shibuya is featuing a “digital costume attraction” to get folks in a spooky mood.

Using motion capture technology from Microsoft Kinect, the faces of party-goers will be digitally mapped in real time and then altered to sinister effect. The video above  is just a teaser of what will be on the menu. On the night a wider variety of costumes and scary faces will be available, courtesy of Rhizomatiks, a team that specializes in interactive digital installations and performances.

By being the first to unveil this technology to Japan, Bacardi will probably be able to create a good bit of buzz about the event. They’re also teasing potential party-goers by withholding information on how you can get a hold of tickets. To find out how to attend you have to like Bat Night on Facebook and keep checking for updates, a cunning way to keep their brand upmost in the minds of party-goers.

This much we do know: The event will take place at Parco SR-6 on Oct. 29 from 5 p.m., and DJs Kaori and Rocketman will perform. Entry will be limited to 60 people. Drinks are also, of course, limited to Bacardi cocktails. And as you know, virtual costumes will be provided at the venue.

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