Feelin’ lucky? The highs and lows of ‘fukubukuro’

January 8th, 2014 by Emily Balistrieri

Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. Plus, who knows, you might just be one of the really lucky ones:

https://twitter.com/pqwpqwpqw/status/418576520794218496

Translation: My Apple Store lucky bag! Thanks to being the fourth person in line about 24 hours ahead of time, I got a MacBook Air! It was a blizzard in Sapporo, so it was really rough to wait outside all that time, but I had fun! Anyhow, now I’m gonna rest! lol

Let’s see what other Twitter users’ lucky bag experiences were like…

My best friend said she bought a certain brand’s lucky bag and a mop was inside. I had her bring it over today and omg I laughed so hard lololol [...]

I bought a natural gems lucky bag thinking a phone strap or something would be inside and it was an uncut amethyst lol

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