Fancy pants climb the walls in Ginza

October 14th, 2009 by Felicity Hughes

Visitors to the Sony Building in Ginza on Oct. 19 might be a bit bemused to witness an intrepid climber abseiling down the face of the building and plucking colorful pairs of pants from its wall. Sony’s innovative Recycle Project JEANS is a limited edition sale with a difference: All the jeans are made from the fabric of colorful billboard adverts and to emphasize this point they’re all displayed on the buidling’s exterior.

Out of 120 pairs produced, there are only 20 left, so you’ll have to get to the 3rd floor of the building early with your ¥15,000 if you’re keen to buy a pair. Some of the profits are going to a charity that helps with the restoration of World Heritage sites. While billboard material has been recycled into bags before, we think using it for funky-looking garments is a rather new concept.

Later on in the month, from Oct. 23, the Sony Building itself will be transformed into a work of art to mark the launch of the Canvas @ Sony 2009 exhibition. It’s not just the building that will be getting a makeover: Inside on the 8th floor you can see art work by up-and-coming artists decorating Sony products. We think it’s worth going to see this event to check out Aki Miyajima’s quirky art work as her recent posters for Japan Fashion week were really witty and eye-catching. On Nov. 8 artists involved in the project will take part in a live canvas painting event. The Art Loves Music event will include performances by three as yet unnamed musicians and a DJ.

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