Fancy pants climb the walls in Ginza

October 14th, 2009 by Felicity Hughes

Visitors to the Sony Building in Ginza on Oct. 19 might be a bit bemused to witness an intrepid climber abseiling down the face of the building and plucking colorful pairs of pants from its wall. Sony’s innovative Recycle Project JEANS is a limited edition sale with a difference: All the jeans are made from the fabric of colorful billboard adverts and to emphasize this point they’re all displayed on the buidling’s exterior.

Out of 120 pairs produced, there are only 20 left, so you’ll have to get to the 3rd floor of the building early with your ¥15,000 if you’re keen to buy a pair. Some of the profits are going to a charity that helps with the restoration of World Heritage sites. While billboard material has been recycled into bags before, we think using it for funky-looking garments is a rather new concept.

Later on in the month, from Oct. 23, the Sony Building itself will be transformed into a work of art to mark the launch of the Canvas @ Sony 2009 exhibition. It’s not just the building that will be getting a makeover: Inside on the 8th floor you can see art work by up-and-coming artists decorating Sony products. We think it’s worth going to see this event to check out Aki Miyajima’s quirky art work as her recent posters for Japan Fashion week were really witty and eye-catching. On Nov. 8 artists involved in the project will take part in a live canvas painting event. The Art Loves Music event will include performances by three as yet unnamed musicians and a DJ.

Tags: , ,

Comments are closed.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.