Euglena — the little single-celled organism that could save the world

June 22nd, 2013 by Felicity Hughes

Euglena, a simple, single-celled organism that grows in fresh water, trumpeted as a solution to food shortages, a potential replacement for fossil fuels and a way to reduce CO2 emissions, has been making headlines lately in Japan. Stock in Euglena Co., a company founded at Tokyo University in 2005, has soared 10-fold this year and the announcement made last month by Osaka University in collaboration with Euglena Co. that a film made from a carbohydrate found in euglena called paramylon is effective in healing wounds, is bound to further boost the huge buzz around this rapidly expanding bio-tech company.

A euglena smoothie available at Juice Zone in Shibuya

A euglena smoothie available at Juice Zone in Shibuya

Euglena, which are also known in Japanese as midorimushi, are 1mm long thin organisms that give water a greenish hue when they multiply in ponds. Though often classified as algae, they are in fact a curious mix of plant and animal, able to both photosynthesize like a plant and consume food like an animal. Incredibly, these slightly fishy-tasting oddities are teaming with almost all the nutrients humans need to stay alive, including vitamins C and B2, calcium and iron. It’s not hard to see why Mitsuru Izumo, co-founder of Euglena Co., saw its potential as an ingredient capable of solving the world’s hunger problems.

Euglena Co. has been mass cultivating the stuff since 2005 and euglena is now not only available to buy as a vitamin supplement, but has also been successfully marketed as an ingredient in confectionery.

Fancy a euglena cookie? There’s even green-tinted euglena ramen sold at a restaurant adjacent to the University of Tokyo campus. Just last month, euglena lattes and euglena smoothies were introduced to the market.

But wait . . . there’s more! Because the organism grows by photosynthesis, it’s capable of reducing CO2 emissions. Euglena Co. carried out a successful experiment in 2009 at a coal-powered thermal power plant in Okinawa. Passing waste emissions through a euglena culture tank, it was observed that the organism thrived, thus demonstrating “an effective and potential solution to the global warming,” according to the company’s website.

If that wasn’t enough, the company is now developing jet fuel, yes, jet fuel, made from euglena and plans to produce a steady supply by 2018, a promise that has boosted speculative trade in Euglena Co. on the stock market. Furthermore it was just announced that the company won the Japan-U.S. Innovation Awards’ Emerging Leader Award, pushing the profile of this high flying bio-tech company even higher.

Tags: , , ,

One Response

  1. Nice, but they will not solve the world hunger, in marketing
    It’s as a luxury item, like food supplement for the over feed
    People, but just a crazy idée like ginseng… sorry but the truth.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.