Drive-thru Nippon: convenience or hazard?

November 30th, 2010 by Sandra Barron

While finger-food friendly places like McDonalds, Kentucky Fried Chicken and Mister Donuts have all had drive-thru windows across Japan for years, Nikkei Trendy says drive-thrus are evolving. These days, more distinctly Japanese fare is getting the meals-on-wheels treatment . . . though drivers would do well to consider that the hazards of eating them while behind the wheel.

Ringer Hut's new drive-thru, featuring Nagasaki champon

Ringer Hut's new drive-thru, featuring Nagasaki champon

Gindaco is a chain of takoyaki restaurants that has made drive-thrus a big part of its strategy for northern Kanto. Takoyaki is known as a street food, a favorite at festivals and in entertainment districts. Rows of cast-iron shells are filled with dough then usually handed out in paper or styrofoam trays. Right before eating, they’re doused with a brush of brown sauce, a shake of dried nori and maybe a glurt of mayo topped off with a handful of katsuo shavings. The takoyaki balls are usually wolfed down at a standing or seated counter. They’re deceptively steamy under all those toppings, and the first bite often leads to hands clapped over mouths and muffled cries of “atsui!” (hot!).  So they’re not exactly an obvious choice for a drive-thru. At almost the exact same size as a doughnut hole, they may seem perfect for handing over to the driver one at a time — except for all those toppings and their searing temperature. And the window between blistering hot and cool and claggy is narrow.

Ringer Hut expanded on the success of its Kyushu branches and opened its first drive-thru in the Tokyo area at the end of August. The Nagasaki champon they serve is surely one of the least drive-thru friendly foods out there. It’s a big flat plate of crunchy noodles with a slightly gluey sauce filled with vegetables, squid pieces and pink slices of fish cake. Ringer Hut designed a special multi-part disposable serving system for the noodles, two separate lidded plates that nestle neatly into a cardboard carrying case. Ingenious? Possibly. Front-seat friendly? No way.

Matsuya has drive-thru windows for its inexpensive beef and rice dishes. They use a similar compartmentalized container to keep the beef and rice separate until ready to eat, presumably while the car isn’t moving. Even-cheaper beef-bowl chain Yoshinoya is just starting to creep into the drive-thru market.

Tsukemen is even more impossible to eat on the road. The noodles and thick soup stay in their separate bowls, and you dip the noodles into the soup. I’m not alone in thinking that this is not really a road-friendly dish. It was actually a topic of discussion on a Japanese Yahoo! message board. Easy to eat or not, noodle shop Rokurinsha saw the drive-thru as an option.  Rokurinsha added a drive-thru window to a popular shop in Shinagawa to combat long lines of pedestrians that were annoying the neighbors. Instead, now, they’re facing the possibility of long lines of cars.

Tags: , ,

One Response

  1. Gindako is my favorite of all takoyakis. However, we’ve yet to get a drive through here. When we do I’ll definitely be stopping by to bring a pack home. Man, I’d love to see someone trying to eat tsukemen on the road or while stopped at a light.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.